ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2018 ADC Awards - Illustration

Get Mesmerized!

Agency White Rabbit / Budapest

Client Gastropolis Cooking School
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URL

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Annual ID

ADC_ILL18003B

About the Work

Gastropolis Cooking School wanted to improve its online presence, attracting more people to its cooking courses. But how to convince people that Gastropolis offers a unique, unparalleled cooking experience? Get them mesmerized. Show them a revolutionary, magical dimension of cooking noone has experienced before. Background Cooking is a complex sensory-spiritual experience. Working with various ingredients, being exposed to smells and tastes, taking part in the act of creation – it puts everyone into a different state of mind. Challenge How can we expose people to this complex experience of cooking? How can we make them curious about it – when our main communication channel is a single website? Idea We’ve created a website that gives an unusual, mesmerizing visual experience, taking the viewer on a culinary journey inside the mind-blowing dimensions of five different cuisines. Thus generating curiousity and excitement about the various cooking courses of Gastropolis.