ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 101st year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2018 ADC Awards - Integrated

Responsibly the beer

Agency McCann Worldgroup Italy / Milan + MRM//McCann / Milan + Craft / London + Think Cattleya / Milan

Client Ubrew


Integrated / Integrated - Campaign

Annual ID


2018 Awards

Total Points: 2




McCann Worldgroup Italy / Milan
MRM//McCann / Milan
Craft London / London
Rapport Italy / Milan
Universal McCann / Milan
McCann Worldgroup EMEA / London

Production Company

Think Cattleya / Milan
Docartist / Milan

Sound Production Company

Quiet Please / Milan

Chief Creative Officer

Alessandro Sabini

Executive Creative Director

Adrian Botan


Stefano Campo Antico

Content Strategist

Elia Morra

Digital Artist / Multimedia

Giorgia Raffaelli
Marina Guarino

Music / Sound

Ferdinando Arnò

Photography Director

Alessandro Pavone

Creative Team

Michele Virgilio
Carmen Bristrian
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