ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its 99th year, these Awards celebrate the very best in advertising, design, illustration, photography, packaging, motion and digital media, all with a focus on craftsmanship and innovation.

2018 ADC Awards - Integrated

Xbox Design Lab Originals: The Fanchise Model

Agency McCann / London + MRM/McCann / London + Craft/McCann / London

Client Microsoft


Integrated / Integrated - Campaign

Annual ID


2018 Awards

Total Points: 15

Silver Cube



McCann London / London
McCann World Group UK / London
Ayzenberg / Seattle

Production Company

MRM/McCann / London
Craft/McCann / London
FOREAL / London

Agency Producer

Karen Crum
Rob Smith
Sailesh Jani
Sergio Lopez
David Smith
Jess Byatt


Andrew Tusabe
Paul Jenkinson


Foreal n/a


Charlotte Walters
Tom Oliver
Lynne Carter
Charlotte La Torre
Sophie Grierson
Alice Parker
Clare Mann
Mandy Wilson
Paul Gillespie
Doris Tydeman
Liam White
Ellis Faint
Craig Cameron
Francisco Penedo
Anna Curtis

Creative Director

Sanjiv Mistry
Jamie Mietz

Chief Creative Officer

Rob Doubal
Laurence Thomson

Digital Artist / Multimedia

Nick Cook
John Martin
Rob McDonald

Creative Team

Jacob Björdal
Jim Nilsson
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