ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its 99th year, these Awards celebrate the very best in advertising, design, illustration, photography, packaging, motion and digital media, all with a focus on craftsmanship and innovation.

2018 ADC Awards - Experiential Design

Magenta Unleashed

Agency Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / Brighton

Client Deutsche Telekom


Digital Experiences / Augmented Reality - Campaign

Annual ID


2018 Awards

Total Points: 2




Saatchi & Saatchi / London

Media Company

MediaCom / Düsseldorf

PR / Marketing

Proud Robinson / Brighton

Agency Producer

Lisa Mason
Barbara Dib Gaiarim

Creative Director

Will John
Franki Goodwin

Executive Creative Director

Jan Teulingkx

Chief Creative Officer

Kate Stanners

Creative Team

Tom Cleeland
Will Millner
Harriet Ronn
Barney Spiro
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