ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 101st year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2018 ADC Awards - Interactive

Magenta Unleashed

Agency Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / Brighton

Client Deutsche Telekom


Apps / Augmented Reality / Virtual Reality - Single

Annual ID


2018 Awards

Total Points: 15

Silver Cube



Saatchi & Saatchi / London

PR / Marketing

Proud Robinson / Brighton

Media Company

MediaCom / Düsseldorf

Chief Creative Officer

Kate Stanners

Creative Director

Will John
Franki Goodwin

Executive Creative Director

Jan Teulingkx

Agency Producer

Lisa Mason
Barbara Dib Gaiarim

Creative Team

Tom Cleeland
Will Millner
Harriet Ronn
Barney Spiro
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