ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2018 ADC Awards - Design for Good

Destination Pride

Agency FCB/SIX / Toronto

Client PFLAG Canada
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Annual ID

ADC_DFG18010S

About the Work

For LGBTQ+ travellers, what's legal in one place can be punishable by prison, or worse, in the next. That's why we created DestinationPride.org – a data-driven search platform that reimagines the Pride flag as a bar graph, then uses it to visualize the world's LGBTQ+ laws, rights and social sentiment. Users can search any town, city, province, state or country on earth. Our algorithm then calculates six key measures of acceptance, such as marriage equality, sexual activity laws and real-time social media sentiment. Then it generates a Pride flag visualization based on the data. Each visualization and its numerical score provides a quick snapshot, and point of comparison for how far a destination is on its journey to LGBTQ+ acceptance. Website: https://destinationpride.org/ Case study page: http://awardsubmission.ca/destinationpride/