ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2019 ADC Awards - Photography

WEED WEEK

Agency VICELAND / Brooklyn

Client VICELAND
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Annual ID

ADC_PHO19024B

About the Work

In 2017, VICELAND’s WEED WEEK made history as the first prime time celebration of the culture, politics, and absurdity of marijuana—and marked the highest-rated week ever on the channel. So when we brought it back for a second year in 2018, we upped the stakes with a 360 marketing campaign called "Now With More Weed” and pushed the boundaries of how a TV channel can talk about marijuana in the face of federal criminalization. We partnered with photographer Jimmy Marble to leverage his vivid and playful aesthetic and create beautifully absurd images for weed lovers—from a kitchen stove-top exploding with weed to a quadruple quarter-pounder weed burger. Oh, and we used real weed. 20 pounds of it, to be exact.