ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2019 ADC Awards - Packaging Design

Choteng

Agency Linshaobin design / Shantou

Client Shantou Choteng Condiment Co., Ltd.

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Category

Food / Beverage / Food - Single

Annual ID

ADC_PKG19026M

About the Work

Choteng (fish sauce) is a kind of special gourmet condiment in chaoshan area of China. It is brewed from many kinds of sea fish and sea salt. But this packaging brewed from the best quality sea fish, and the yield is very small and precious. Meanwhile, clients expect the design can reflect the product brewing process. We chose a small glass bottle only 10ml capacity (other brands are generally about 150-300ml one bottle), 10bottles in a box. Label the vials and cover them with paper covers and string, although small, it has more delicate expression than the big bottle. And the front of the box is lined with words and illustrations, and the back side is affixed with an illustration label for various sea fish and traditional brewing processes.

2019 Awards

Total Points: 2

Merit Honor

Credits

Design Firm

Linshaobin design / Shantou

Creative Director

Shaobin Lin

Photographer

Yanpeng Chen
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