ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2019 ADC Awards - Packaging Design

Identity

Agency Preacher / Austin + We Feed Raw / Portland

Client We Feed Raw
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Annual ID

ADC_PKG19031M

About the Work

Family-owned raw pet food brand ReelRaw, hailing from Portland, Maine, wanted to grow its brand and service to reach the growing masses of pet owners making the switch to raw food. As longstanding leaders in the raw movement, a rebrand and website relaunch would help them serve their pre-measured meals to many more pet families around the country. Taking their earnest expertise and family ethos to an otherwise cold category, Preacher renamed the company We Feed Raw. Our fully integrated rebrand helped bring this new identity, voice and story to life across every platform - from treat and meat packaging to shippers to their store front, the website.

2019 Awards

Total Points: 2

Merit Honor

Credits

Agency

Preacher / Austin

Digital Agency

Holiday / New York City

Client / Brand

We Feed Raw / Portland

Chief Creative Officer

Rob Baird

Designer

Steven Wimberley
Taryn Kealani
Kenny Coil

Producer

Paul Aaron
Zach Tavel

Strategist

Seth Gaffney
Ashley Shaffer

Writer

Jacob Pankey
Trey Tyler

Creative Team

Richard Calahan

Account Team

Krystle Loyland