ADC Awards
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Category
Digital / Series
Annual ID
ADC_ILT20_039M
About the Work
Yan Ji You is a China’s famous chain bookstore brand. The company wishes to enhance its brand name and attract more consumers by way of producing a new series of posters. The brand gene of Yan Ji You is ‘unique reading philosophy’, therefore we use unique forms of artistic expression, to make consumers re-understand the books from different perspectives. We pick 8 different types of books from bookstore bestsellers, including Children, Financial management, literature, science fiction, psychology, art design, life aesthetic, etc., reappear the classical scene of the books three-dimensional by creating a series of posters which have strong visual impact. The illustration of a bug lying on the bed, designed based on Franz Kafka’s “The Metamorphosis”; A scary wolf crawl into the chimney, based on famous British fairy tale “Three Little Pigs”; Magician Houdini's escape art, pregnant robots, one-legged brides, bearded women, are based on Shuji Terayama’s fantasy fiction “Fushigi Library”, and so on. Consumers could guess which book the poster is representing to, and scan the QR code on the posters to confirm their answer. Through this series of interesting book guessing posters, the ‘unique reading philosophy’ of Yan Ji You Bookstores has been illustrated to consumers.
2020 Awards
Total Points: 2
Merit Honor
Credits
Agency
The Nine / Shanghai
Art Director
Jody Xiong
Chief Creative Officer
Jody Xiong
Illustrator
Mo Hu
Jody Xiong
Writer
Candy Chen
Account Team
Ting Xu
Siqi Zhu
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