ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its 99th year, these Awards celebrate the very best in advertising, design, illustration, photography, packaging, motion and digital media, all with a focus on craftsmanship and innovation.

2020 ADC Awards - Typography

Very Happy Meal Font.

Agency Beacon Communications (Leo Burnett) / Tokyo + Onion Inc. / Tokyo + McDonald's Japan / Tokyo

Client McDonald's Japan

Category

Use of Typography / Single

Annual ID

ADC_TYP20_035M

2020 Awards

Total Points: 2

Merit

Credits

Agency

Beacon Communications (Leo Burnett) / Tokyo
MSL Japan / Tokyo

Client / Brand

McDonald's Japan / Tokyo

Production Company

Onion Inc. / Tokyo
KUANI / Tokyo
CONNECTION / Tokyo

Writer

Ayaka Hoshino

Director

Tetsuya Uesugi

Producer

Hiroki Mashima
Kohei Kobayashi
Takao Kuramoto
Masakado Kajiwara
Chonghao Zhao
Kenichi Tsutsumi

Creative Director

Daichi Tanaka

Executive Creative Director

Tadashi Inoue
Ron Smith

Chief Creative Officer

Erick Rosa

Director of Photography

Toshihiko Kizu

Lighting Designer

Masanori Midorikawa

Strategist

Maoko Ochi

Account Team

Greg Jones
Masayuki Namiki
Yoshikazu Shimano
Mio Tokuyama
Shino Fujieda
Lisa Hiraga
Mika Archer

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