ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2020 ADC Awards - Typography

Very Happy Meal Font.

Agency Beacon Communications (Leo Burnett) / Tokyo + Onion Inc. / Tokyo + McDonald's Japan / Tokyo

Client McDonald's Japan

Category

Use of Typography / Single

Annual ID

ADC_TYP20_035M

2020 Awards

Total Points: 2

Merit Honor

Credits

Agency

Beacon Communications (Leo Burnett) / Tokyo
MSL Japan / Tokyo

Client / Brand

McDonald's Japan / Tokyo

Production Company

Onion Inc. / Tokyo
KUANI / Tokyo
CONNECTION / Tokyo

Writer

Ayaka Hoshino

Chief Creative Officer

Erick Rosa

Creative Director

Daichi Tanaka

Director

Tetsuya Uesugi

Director of Photography

Toshihiko Kizu

Executive Creative Director

Tadashi Inoue
Ron Smith

Lighting Designer

Masanori Midorikawa

Strategist

Maoko Ochi

Account Team

Greg Jones
Masayuki Namiki
Yoshikazu Shimano
Mio Tokuyama
Shino Fujieda
Lisa Hiraga
Mika Archer

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