ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2020 ADC Awards - Interactive

The Most Metal Scratch-Off

Agency McCann / New York + Lottery / New York

Client New York Lottery


Craft in Online / Mobile / Copywriting for Digital

Annual ID


2020 Awards

Total Points: 10



McCann New York / New York

Client / Brand

New York Lottery / New York

Production Company

Sibling Rivalry / New York

Music / Sound Production Company

JSM Music / New York

Chief Creative Officer

Sean Bryan
Eric Silver
Joel Simon

Executive Creative Director

Mat Bisher

Music Supervisor

Eric Johnson
Dan Gross

Creative Team

Hailey Lawrence
Jack McNamara
Joanna Fillie
Janine Conway
Lauren Infante
Chen Longo
Wes Richardson
Cyprian Sadlon
Jeff Fiorello
Andrew Manning
Norm Felke
Becca Riter
Seamus Kilmartin
Nathanial Morgan
Jason Krebs

Account Team

Natalie Hernandez


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