ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2021 ADC Awards - Product Design

Lino's New Life

Agency Saatchi & Saatchi / Rome

Client FATER / Pampers



Annual ID


2021 Awards

Total Points: 3

Merit Honor



Saatchi & Saatchi / Rome

Art Director

Fabio D'Alessandro


Elena Cicala

Executive Creative Director

Manuel Musilli


Elisabetta Travet

Account Executive

Laura Squintani

Chief Executive Officer

Camilla Pollice

Art Buyer

Rossana Coruzzi

Baby Care Assistant Brand Manager

Pier Paolo Bianco

Baby Care Associate Director

Carlo Miotto

Baby Care Group Brand Manager

Alex Castelli

Brand Sustainability Manager

Serena Brandi

Client Director

Erica De Monte

General Manager & Chief Operating Officer

Antonio Fazzari

Global Chief Creative Officer Publicis WW

Bruno Bertelli

Global Chief Creative Officer Saatchi & Saatchi

Kate Stanners

Head of TV

Raffaella Scarpetti

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