ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
You have exceeded your allotted number of views.
For full access to our extensive awards archive
Members Login Here
For full access to our extensive awards archive
Members Login Here
Category
Magazines / Magazine Full Issue
Annual ID
ADC_PUB21_023B
About the Work
As the “House of Communication”, the Serviceplan Group publishes TWELVE magazine once a year. TWELVE is the group’s individual review of the past 12 months and a platform for the opinions, perspectives and people currently influencing the world of communication. With an overarching theme – which, amid the coronavirus pandemic, is “Rethink” for the 2020/2021 issue – TWELVE covers the most important topics and trends related to brands, media and communication. In essays and interviews, the renowned international personalities we have met throughout the year share their thoughts on these subjects. And in specialist articles and reports, experts explain key developments and present innovative projects.
The “Rethink” theme not only runs through the current issue of TWELVE like a common thread but is also reflected in our rethink of its visual concept. We handed over the magazine to internationally renowned artist Jonathan Meese as a “blank canvas”. Without setting out any guidelines or restricting his creativity in any way, he was given a raw version of the layout containing only texts and photos. The resulting artwork still takes on the form of a magazine but one that disrupts the reader’s viewing and reading habits. Thanks to this second, artistic level, the “Rethink” concept is emphasised anew on every page, inspiring the reader to think beyond the contents and layout.
With a print circulation of 10,000 copies, TWELVE is sent out to the Serviceplan Group’s most important clients and contacts in Germany and abroad, as well as providing an overview of the company’s various activities and projects to our own employees in all international office locations.
The “Rethink” theme not only runs through the current issue of TWELVE like a common thread but is also reflected in our rethink of its visual concept. We handed over the magazine to internationally renowned artist Jonathan Meese as a “blank canvas”. Without setting out any guidelines or restricting his creativity in any way, he was given a raw version of the layout containing only texts and photos. The resulting artwork still takes on the form of a magazine but one that disrupts the reader’s viewing and reading habits. Thanks to this second, artistic level, the “Rethink” concept is emphasised anew on every page, inspiring the reader to think beyond the contents and layout.
With a print circulation of 10,000 copies, TWELVE is sent out to the Serviceplan Group’s most important clients and contacts in Germany and abroad, as well as providing an overview of the company’s various activities and projects to our own employees in all international office locations.
2021 Awards
Total Points: 9
Bronze Cube
Credits
Agency
SERVICEPLAN GERMANY / Munich
Art Director
Beate Gronemann
Artist
Jonathan Meese
Global Chief Creative Officer
Alexander Schill
Concept
Julia Becker
Editorial
Alexandra Berger
Head of Print Media Production
Katy Pergelt
Project Management
Franziska Siebald
Marie Jeanson
Related Awards
