ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Wildcard
Annual ID
ADC_TYP21_028M
About the Work
Originally commissioned by HFA Gallery in Vienna for their 2020 exhibit 'Protest'; an exhibition about self-expression, disapproval, and dissent.
The gallery asked me to join the exhibition answering the question: 'What's Wrong with the World'.
–
The piece, a typographic paradox.
A monogram-esque idea of being together yet separated. So tight and intertwined, yet far from each other by our believes and ideas; which also expresses the power of words.
–
With the incorporation of the nested letters; I aimed to design a piece that demands attention, to be read twice, and have the patience to be understood. To have a dual reading to show us that what we read, says more about us than about the things themselves.
~~~~
The gallery asked me to join the exhibition answering the question: 'What's Wrong with the World'.
–
The piece, a typographic paradox.
A monogram-esque idea of being together yet separated. So tight and intertwined, yet far from each other by our believes and ideas; which also expresses the power of words.
–
With the incorporation of the nested letters; I aimed to design a piece that demands attention, to be read twice, and have the patience to be understood. To have a dual reading to show us that what we read, says more about us than about the things themselves.
~~~~
2021 Awards
Total Points: 3
Merit Honor
Credits
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