ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Innovation / Television / Film / Online Video
Annual ID
ADC101_ADV008G
About the Work
In the weeks before the 2021 Super Bowl, the power of online communities to drive real-world action was made abundantly clear as a group of Reddit underdogs took the financial world by storm. Given the scale of the story across every major news outlet, Reddit’s response needed to be as big as the moment the brand was having.
Reddit “hacked the system” with a 5-second commercial that dominated the conversation on television’s biggest stage, celebrated the power of Reddit’s passionate communities & shifted mass perceptions, all while embracing the platform’s personality by teasing viewers to visit an obscure subreddit, r/SuperbOwl.
Reddit “hacked the system” with a 5-second commercial that dominated the conversation on television’s biggest stage, celebrated the power of Reddit’s passionate communities & shifted mass perceptions, all while embracing the platform’s personality by teasing viewers to visit an obscure subreddit, r/SuperbOwl.
2022 Awards
Total Points: 45
Gold Cube
Credits
Agency
R/GA / California
Art Director
Ben Muckensturm
Chief Marketing Officer
Roxy Young
Creative Director
Kevin Koller
Executive Creative Director
Bryan Gregg
Chapin Clark
Account Director
Parry Rominger
Associate Creative Director
Jocelyn McCanles
Kirstie Bones
Content Producer
Janie Penney
Senior Copywriter
Scott Steele
Senior Producer
Katie Cahill
Strategy Director
Kaitlyn Frysztak
Communications Manager
Allison Day
Emily Yarwood
Nika Dyen
Creative Lead
Chris Potts
Group Director, Content Production
Hana Newman
Group Director, Media Operations
Liz Hart
Group Production Director
Catherine Hughes
Head of Brand Creative
Tavish MacLellan
Marketing Specialist
Katie Ambrose
MD, Client Services
Cara Watson
Media Director
Faviana Campbell
Media Planner/Buyer
Devon Bremer
Motion Design Director
Felipe Mahalem
Senior Communications Manager
Nicole Murphy
Senior Community Manager
Cassidy Good
Senior Marketing Lead
Dong Chen
SVP, Managing Director
David Corns
VP, Executive Production Director
Julie Andrews
VP, Executive Strategy Director
Yael Cesarkas
VP, Head of Media
Ellie Bamford
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