ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2022 ADC Awards - Advertising

Superb Owl

Agency R/GA / California

Client Reddit


Television / Film / Online Video / Low Budget

Annual ID


About the Work

In the weeks before the 2021 Super Bowl, the power of online communities to drive real-world action was made abundantly clear as a group of Reddit underdogs took the financial world by storm. Given the scale of the story across every major news outlet, Reddit’s response needed to be as big as the moment the brand was having.

Reddit “hacked the system” with a 5-second commercial that dominated the conversation on television’s biggest stage, celebrated the power of Reddit’s passionate communities & shifted mass perceptions, all while embracing the platform’s personality by teasing viewers to visit an obscure subreddit, r/SuperbOwl.

2022 Awards

Total Points: 45



R/GA / California

Art Director

Ben Muckensturm

Chief Marketing Officer

Roxy Young

Creative Director

Kevin Koller

Executive Creative Director

Bryan Gregg
Chapin Clark

Account Director

Parry Rominger

Associate Creative Director

Jocelyn McCanles
Kirstie Bones

Content Producer

Janie Penney

Senior Copywriter

Scott Steele

Senior Producer

Katie Cahill

Strategy Director

Kaitlyn Frysztak

Communications Manager

Allison Day
Emily Yarwood
Nika Dyen

Creative Lead

Chris Potts

Group Director, Content Production

Hana Newman

Group Director, Media Operations

Liz Hart

Group Production Director

Catherine Hughes

Head of Brand Creative

Tavish MacLellan

Marketing Specialist

Katie Ambrose

MD, Client Services

Cara Watson

Media Director

Faviana Campbell

Media Planner/Buyer

Devon Bremer

Motion Design Director

Felipe Mahalem

Senior Communications Manager

Nicole Murphy

Senior Community Manager

Cassidy Good

Senior Marketing Lead

Dong Chen

SVP, Managing Director

David Corns

VP, Executive Production Director

Julie Andrews

VP, Executive Strategy Director

Yael Cesarkas

VP, Head of Media

Ellie Bamford

Related Awards





Follow Us