ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2022 ADC Awards - Advertising

Dyslexia Unetided

Agency SERVICEPLAN GERMANY / Munich

Client Gruner + Jahr Deutschland / Stern

Category

Craft in Writing / Press

Annual ID

ADC101_ADV017S

About the Work

Problem 1 in 5 peple is dislexic. however, thy are often viewed as les inteligent based on there inabilletyto spell properly. this is despite there beeing severeal sucsessful wrigthers CEOs and nobel oriats. In the mainstreem media dislexia is usualy etided out. Iddea Dislexia Unetided is an inishative to make dislexia more visable. lanched by me, Kai West Schlosser, an artdirector living with dislexia. Solution on dislexia awarnesday 2021 germanys leading magazine stern publisged an artikle full of spelling errors for the fist time in its 70 years. my storry, my perspective, unetided. Starting with print and digital, my story made its way to telavision and podcast. the respinse was tremendise: - Top article online on stern 4 days in a row. - 37+ Milion contacts - 500+ mesiges form suporters – dislexics and non dislexics alike. - i was even nominated for the Axel Springer jurnalistic yung talent award. The overwelming response led to a campanje websigth – Dislexia-Unetided.org – where peple culd lern more and become a part of the campanje.

2022 Awards

Total Points: 21

Credits

Agency

SERVICEPLAN GERMANY / Munich
Gruner + Jahr Deutschland / Stern / Hamburg

Director of Photography

Felix Tonnat

Executive Creative Director

Franz Röppischer
Lorenz Langgartner

Developer

Inês Ayer

Global Chief Creative Officer

Alex Schill

Senior Copywriter

Alessia Coschignano

Author / Art Director

Kai West Schlosser

Director & Motion Designer

Dennis Fritz

Editor-in-Chief

Anna-Beeke Gretemeier
Florian Gless

Film Production Company

WE WILL SEE / Hamburg

Intern Art

Camille Nizet
Tanvi Phalak

Intern Copy

Sanjeeta Saha

Junior Art Director

Mirjam Olga Strzata
Rohil Borole

Junior Copywriter

Shruthi Subramanian

Managing Designer

Andreas Nyland

Press officer

Sabine Grüngreiff

Visual Operator

Axel Groot

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