ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Craft in Writing / Press
Annual ID
ADC101_ADV017S
About the Work
Problem
1 in 5 peple is dislexic. however, thy are often viewed as les inteligent based on there inabilletyto spell properly. this is despite there beeing severeal sucsessful wrigthers CEOs and nobel oriats. In the mainstreem media dislexia is usualy etided out.
Iddea
Dislexia Unetided is an inishative to make dislexia more visable. lanched by me, Kai West Schlosser, an artdirector living with dislexia.
Solution
on dislexia awarnesday 2021 germanys leading magazine stern publisged an artikle full of spelling errors for the fist time in its 70 years. my storry, my perspective, unetided. Starting with print and digital, my story made its way to telavision and podcast. the respinse was tremendise:
- Top article online on stern 4 days in a row.
- 37+ Milion contacts
- 500+ mesiges form suporters – dislexics and non dislexics alike.
- i was even nominated for the Axel Springer jurnalistic yung talent award.
The overwelming response led to a campanje websigth – Dislexia-Unetided.org – where peple culd lern more and become a part of the campanje.
1 in 5 peple is dislexic. however, thy are often viewed as les inteligent based on there inabilletyto spell properly. this is despite there beeing severeal sucsessful wrigthers CEOs and nobel oriats. In the mainstreem media dislexia is usualy etided out.
Iddea
Dislexia Unetided is an inishative to make dislexia more visable. lanched by me, Kai West Schlosser, an artdirector living with dislexia.
Solution
on dislexia awarnesday 2021 germanys leading magazine stern publisged an artikle full of spelling errors for the fist time in its 70 years. my storry, my perspective, unetided. Starting with print and digital, my story made its way to telavision and podcast. the respinse was tremendise:
- Top article online on stern 4 days in a row.
- 37+ Milion contacts
- 500+ mesiges form suporters – dislexics and non dislexics alike.
- i was even nominated for the Axel Springer jurnalistic yung talent award.
The overwelming response led to a campanje websigth – Dislexia-Unetided.org – where peple culd lern more and become a part of the campanje.
2022 Awards
Total Points: 21
Silver Cube
Credits
Agency
SERVICEPLAN GERMANY / Munich
Gruner + Jahr Deutschland / Stern / Hamburg
Director of Photography
Felix Tonnat
Editor
Susanne Baller
Executive Creative Director
Franz Röppischer
Lorenz Langgartner
Developer
Inês Ayer
Global Chief Creative Officer
Alex Schill
Senior Copywriter
Alessia Coschignano
Author / Art Director
Kai West Schlosser
Director & Motion Designer
Dennis Fritz
Editor-in-Chief
Anna-Beeke Gretemeier
Florian Gless
Film Production Company
WE WILL SEE / Hamburg
Intern Art
Camille Nizet
Tanvi Phalak
Intern Copy
Sanjeeta Saha
Junior Art Director
Mirjam Olga Strzata
Rohil Borole
Junior Copywriter
Shruthi Subramanian
Managing Designer
Andreas Nyland
Press officer
Sabine Grüngreiff
Visual Operator
Axel Groot
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