ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Branded Content / Entertainment - TV / Film
Annual ID
ADC101_ADV041B
About the Work
For most Americans, crypto is for the few. It's at the intersection of too good to be real and too real to ignore. Subsequently, most people are still sitting on the sidelines waiting for the time to be right. We took their hesitation head-on by demonstrating just how idiotic it is to miss out on the next big thing.
For our Super Bowl spot, we told the story of a person they DON’T want to be – someone who always passes up on the next big thing - as an invitation for viewers to avoid being that person. Who better to represent someone who'd pass up every good opportunity than Mr. Skeptic himself, Larry David? And what better backdrop to tell this story against than the defining inventions throughout human history.
In our spot, we show Larry David passing up on ‘the next big thing’ throughout history -- Inventions that are now the backbone of our everyday existence (the wheel, the fork, the phone) -- to prove just how idiotic it is to miss out on something that is clearly the next big thing. Just like crypto.
While the campaign launched shortly before the deadline, we can disclose coverage coming from a multitude of high-impact publications like USA Today, The New York Times, Wall Street Journal, late night shows and national broadcast entities—with lots of chatter while we kept all our Super Bowl details tight-lidded.
According to FTX US’s Series A and operation update announcements made in late January 2022, its first year of marketing with creative AOR has been a force multiplier for growth:
-Average daily trading volume grew 608% in 2021
-Total spot crypto traded in the first full year of operation eclipsed $67B
-1.2M users are now on the exchange, an increase of 11,900% in 2021
2022 Awards
Total Points: 9
Bronze Cube
Credits
Agency
dentsuMB / New York
Client / Brand
Ftx
Production Company
Partizan
Music / Sound Production Company
JSM Music / New York
Composer
Seamus Kilmartin
Creative Director
Andrew Hunter
Rob Walker
Warren Paleos
Designer
Andrew Paulus
Director
Jeff Schaffer
Director of Photography
Darren Lew
Editor
Ian Mackenzie
Executive Creative Director
Jason Stefanik
Matías Martty
Executive Producer
Gina Pagano
Bennett Lieber
Graphic Designer
Emily Thomas
Luis Valencia
Photographer
Jason Nocito
Producer
Raffi Adlan
Cassidy Conway
Sharon Cha
Account Director
Tori Howlett
Account Executive
Kari Ludvigson
Assistant Editor
Cooper McLane
Colorist
Kath Raisch
Costume Designer
Christina Mongini
Head of Production
Carissa Ranelycke
Ani Mikirdichian
Interactive Developer
Geoffrey Cook
Project Manager
Tory Maclachlan
Senior Art Director
Christian Maine De Biran
Senior Copywriter
Daniel Freeda
Senior Producer
Andrew Manning
Norm Felker
3D Animator
Cecilia Nguyen
Assistant Editor (Teasers)
Franklin Ponce
Associate Account Executive
Manuela Abenante
Associate Public Relations Manager
Marianna Adgemian
Audio
Heard City
Audio Mixer
Keith Reynaud
Audio Mixer (Teasers)
Sam Shaffer
Brand Strategy Director
Aminata Sow
CEO / CCO / Composer
Joel Simon
Chief Strategy Officer
Jamie Shuttleworth
Color
Company 3
Compositing Lead
Jeric Pimentel
Compositing Supervisor
Gerard Andal
Kyle Andal
Compositor
Rodrigo DeLaParra
Digital Matte Painter
Celeste Caliri
Daniel Bayona
Director Business Affairs & Talent
Sue Ayson
Director of Brand Communications
Katie Walley-Wiegert
Director, Integrated Strategy
Mallory Jones
Director, Public Relations
Michael Olson
Editor (Teasers)
Mike Rizzo
Editorial
Mackcut
EVP, Account Management
Tanya Kesmodel
EVP, Client President
Daniel Maiello
EVP, Integrated Production
Ed Zazzera
EVP, Public Relations
Stacey Kerans
Executive Producer, Integrated Production
Andrea Rastogi
Executive Producer/Head of Sales
Mike Lobikis
External Communications Lead
Katrina Cabrera
FX Artist
Alejandro Echeverry
Graphics
Dia
Group Design Director
Brian Gartside
Group Director, Social Marketing & Strategy
Denitria Lewis
Head of Marketing
Nathaniel Whittemore
Head of Partnerships
Sina Nader
Insights Director, Public Relations
Keith Warden
Japanese Translator
Yumi Mizui
Lead Flame Artist
Chihcheng Peng
Lighter
Claire Yawen Chang
Da Kim
Manager, Social Marketing & Strategy
Terrance Bynum
Managing Director/Executive Producer
Lisa Tauscher
Modeler
Adam Rosenzweig
Orges Kokoshari
Music
Jsm
Music Licensing Producer
Kaylyn Keane
On Set VFX Supervisor
Jesse Bradstreet
President of West Region
Laurel Flatt
Producer, Integrated Production
Ross Patton
Production Designer
Jeffrey Beecroft
Senior Graphic Designer
Sophia Del Plato
Senior Manager, Business Affairs & Talent
Dj Gaffey
Senior Music Producer
Stephen Stallings
Senior Producer, Integrated Production
Adrienne Darnell
Senior Public Relations Manager
Greta Gustafson
Senior Strategist
Kathryn Saulitis
Sr CG Supervisor
Alex Cheparev
Sr Producer
Liana Rosenberg
Supervising VFX Producer
Kristin Engdahl
SVP, Diversity Equity & Inclusion
Kai Deveraux Lawson
SVP, Global Music Production
Jerry Krenach
SVP, Integrated Production
Stacy Kay
SVP, Integrated Strategy
Anna Conroy
SVP, Marketing & Communications
Kelly Harrison
SVP, Project Management
Melissa Cohen
US Chief Creative Officer
Menno Kluin
VFX
Method
VFX Assist
Michael DeCaprio
VFX Coordinator
Olivia Vitagliano
VP / Executive Producer
Jeff Fiorello
VP of Partnerships
Lou Frangella
VP, Business Affairs & Talent
Joanne Garber
VP, Corporate Communications
Melissa Hensley
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