ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Craft in Video / Direction - Single
Annual ID
ADC101_ADV046B
About the Work
To celebrate skateboarding’s debut at the 2021 Summer Games in Tokyo, we launched “Skate Nation Ghana”. The short film follows the story of Ghana’s burgeoning skateboarding scene—showing how Joshua Odamtten, (one of Accra’s first skaters), and community organizer, Sandy Alibo used Instagram, WhatsApp and Facebook to build a community and a culture that now influences skaters around the globe.
From strategy to research, creative to production, making “Skate Nation Ghana” come alive was a monumental effort across all departments. Working with a trio of upcoming directors, we turned the real story of real people into a two-minute short film – shot on real locations – that feels more like a movie trailer than an ad, and introduced Ghanaian skate culture to the world during the opening ceremony of the Tokyo Olympics.
From strategy to research, creative to production, making “Skate Nation Ghana” come alive was a monumental effort across all departments. Working with a trio of upcoming directors, we turned the real story of real people into a two-minute short film – shot on real locations – that feels more like a movie trailer than an ad, and introduced Ghanaian skate culture to the world during the opening ceremony of the Tokyo Olympics.
2022 Awards
Total Points: 9
Bronze Cube
Credits
Agency
Droga5 / New York
Production Company
Love Song / Los Angeles
Music / Sound Production Company
Barking Owl / New York
Art Director
Inna Kofman
Chief Marketing Officer
Alex Shultz
Creative Director
Thom Glover
Nico Baumann
Director
Bafic
Elliott Power
Justyna Obasi
Director of Photography
Deepa Keshvala
Robbie Ryan
Editor
Paul Watts
Scot Crane
Executive Producer
Leah Donnenberg
Daniel Wolfe
Kelly Bayett
Ashley Benton
Producer
Imani Dixon
Jewel Estephanos
brand marketing director
Jasmine Summerset-Karcie
Brand Marketing Lead
Bosco Zubiaga Delclaux
Brand Marketing Manager
Ambra Duncan
Reid Prichard
Brand Strategist
Josh Cleveland
Director, Strategic Media Planning
Radhika Narang
Head of Creative, Facebook
Rick Malins
Integrated Consumer Marketing Manager
Lauren Starr
Marketing Research Manager
Lizi Cruz
Strategic Media Planning
Jessica Lewis
Nick Mejia
VP Global Company Marketing
Andrew Stirk
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