ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Innovation / Branded Content / Entertainment
Annual ID
ADC101_ADV054B
About the Work
In France, in every neighborhood, every village, every city center, there are places that bear the names of prominent figures representing our cultural heritage. Places like Albert Camus Middle School, George Sand Square, Isabelle Eberhardt Library, Aragon Plaza – stages of everyday life, where youth from all walks of life meet up to rap, dance, skateboard, play basketball, football, or simply hang out.
CITÉS is a new genre of series that shows us the trials and tribulations of a group of friends (aged 15 to 25), spread out across France, connected by TikTok who, using the app’s features, bring to life notable quotes from famed authors. That’s what is being told – with that inventiveness and flamboyance so distinctive of today’s youth. CITÉS is the first series entirely created on TikTok, an online platform and playful tool of communication all at once.
Cités is the first Prime Video series 100% TikTok - all the stages of production (casting, shooting, editing, broadcasting) were made or created for the platform. Composed of 12 episodes of up to 60 seconds (the maximum length of a TikTok), was shot on an iPhone. The series is also partly post-produced with the platform’s creative tools and filters. The series’ codes are rooted in the application’s trends – its dances, music, street art… To cast the show, Prime Video launched the #PrimeVideoCasting challenge in December 2020, asking users to reinterpret something classic from French culture. The challenge netted more than 45,000 participants and 105 million views.
2022 Awards
Total Points: 9
Bronze Cube
Credits
Agency
Herezie / Paris
Client / Brand
Prime Video France / Paris
Production Company
Quad Stories / Quad Group / Paris
Media Distribution Company
Oconnection / PARIS
Art Director
Hugo Doré
Joris Bourquin
Copywriter
Antoine des Beauvais
Tom Danguy
Director
Abd Al Malik
Executive Creative Director
Paul Marty
Etienne Renaux
Social Media Manager
Douglas Antonio
Lucie Roques
Advertising Manager
Lisa Duchein
European Creative Director
Enzo Annunziata
International Account Manager
Marine Chenu
Interntional Business Director
Dimitri Boudnikoff
Senior Social Media Manager
Alexandre Andresciani
TV Producer
Laureen Rigot
Tanya Kozlova
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