ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Love, Lawyers, and The Government
Agency TBWA\Chiat\Day / New York + Cabin / Los Angeles + Parliament / Santa Monica + Furlined / Santa Monica
Category
Television / Film / Online Video / Online - Single
URL
Click to launch
Annual ID
ADC101_ADV063B
About the Work
LGBTQ+ family protection isn’t federal law in the United States. And LGBTQ+ people looking to start or grow their families face legal discrimination, massive financial burdens, and social bias at every step of the process. It takes time, money, and energy for them to become parents, but most of all, it takes courage.
It’s a monumental struggle for these parents-to-be. It’s a struggle that Family Equality, a nonprofit organization dedicated to supporting these families on their journey, is working to solve. But it’s a struggle that many, many Americans simply are not aware of.
We needed to present this serious topic in an entertaining way in order to capture and hold people’s attention. And to explain a complicated story as simply as possible. So we took a familiar parenting scenario, and told a new version. Every line of dialogue in the entire film is true. That’s really what the LGBTQ+ community deals with in becoming parents. But as the dad told the story to his kid, our film engaged with and explained the issue to our audience – and drove to Family Equality’s site to show people how they can become advocates for change.
It rolled out in media publications across industries and through high profile social influencers outside of Family Equality’s current network to engage new audiences. Family Equality saw an 88% increase in site traffic in the week after launch. There were 116 unique viewers who visited Family Equality’s action page and of those visitors, 18 people called their Senators to urge passage of the John Lewis Every Child Deserves a Family Act and the Equality Act.
It’s a monumental struggle for these parents-to-be. It’s a struggle that Family Equality, a nonprofit organization dedicated to supporting these families on their journey, is working to solve. But it’s a struggle that many, many Americans simply are not aware of.
We needed to present this serious topic in an entertaining way in order to capture and hold people’s attention. And to explain a complicated story as simply as possible. So we took a familiar parenting scenario, and told a new version. Every line of dialogue in the entire film is true. That’s really what the LGBTQ+ community deals with in becoming parents. But as the dad told the story to his kid, our film engaged with and explained the issue to our audience – and drove to Family Equality’s site to show people how they can become advocates for change.
It rolled out in media publications across industries and through high profile social influencers outside of Family Equality’s current network to engage new audiences. Family Equality saw an 88% increase in site traffic in the week after launch. There were 116 unique viewers who visited Family Equality’s action page and of those visitors, 18 people called their Senators to urge passage of the John Lewis Every Child Deserves a Family Act and the Equality Act.
2022 Awards
Total Points: 9
Bronze Cube
Credits
Agency
TBWA\Chiat\Day / New York
Production Company
Furlined / Santa Monica
Music / Sound Production Company
Mophonics Music / Culver City
Screaming Penguin / New York
Post Production Company
Cabin / Los Angeles
Parliament / Santa Monica
Company 3 / Los Angeles
Copywriter
Alli Walker
Chief Creative Officer
Chris Beresford-Hill
Composer
Roberto Murguia
Creative Director
Stephan Altman
Director
Josh Gordon
Will Speck
Director of Photography
Edu Grau
Editor
Graham Turner
Executive Creative Director
Al Merry
Executive Producer
Chris Klein
Adam Becht
Zarina Mak
Producer
Alexandra Lubrano
Donald Taylor
Assistant Editor
Connie Chuang
Associate Creative Director
Ashley Veltre
Holden Rasche
Chief Executive Officer
Nancy Reyes
Colorist
Sofie Friis Borup
Head of Production
Liz Lydecker
Julia Paskert
Shelley Altman
Senior Producer
Natasha Tkach
Michelle Dorsch
Strategy Director
Nus Madraswala
Associate Director, Communications
Asheden Hill
Business Director
Chaney Hart
Danielle Granderson
Nora Chivelly
Business Lead
Bruna Bechelli
Chief Strategy Officer
James Sowden
Digital Strategy Director
Lesley Parks
Director of Integrated Production
John Doris
Executive Producer & Director of Production
Jay Wakefield
Managing Partner
Carr Chilling
Mix & Sound Design
Rob Fielack
Operations Manager
Christina Curtis
President
Diane McArter
Senior Business Affairs Manager
Anne-Camille Charpié
Senior Executive Producer
David Thorne
Senior Motion Designer
Vivian Lee
Social Strategist
Kayla Sredni
Strategy Lead
Sam Cescau
Vice President
Ben Davies
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