ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2022 ADC Awards - Advertising

Swipe Night: Killer Weekend

Agency 72andSunny / Los Angeles + Bullitt / Hollywood + Cabin / Santa Monica

Client Tinder


Branded Content / Entertainment - Episodic / Web Series

Annual ID


About the Work

Tinder’s Swipe Night is a groundbreaking and highly-acclaimed interactive entertainment platform designed to give Gen Z new pathways to connect through content; it paved the way for social entertainment experiences on Tinder, which have since become a popular way for members to match. In creating the second season of Swipe Night, we set out to push the limits of ‘entertainment with purpose’—to innovate, not just iterate, in terms of the value we could bring to Tinder members. Our challenge to ourselves: make Swipe Night so immersive that it doesn’t just engineer compatibility, but accelerates deeper moments of connection throughout the experience. Swipe Night: Killer Weekend is a Gen-Z whodunnit that plants you in an interactive first-person video experience with a complex group of friends—when a murder takes place, everyone is a suspect (even you); your choices dictate different outcomes, clues and plot twists. The experience is rich with data-powered personalization (eg, seeing your Tinder profile on a character’s phone). Then, at the end of each of three episodes, you choose a suspect and are paired with another member who chose someone else. Using the new fast-chat feature, you debate your reasons, go back to analyze clues, and conspire to unravel the whodunnit together. This blurring of boundaries between IRL and digital creates a highly-immersive experience and accelerates human connection. After all, you’re not just bound by a shared experience, but by a shared goal: solving a murder. Our immersive approach pulled members down the Killer Weekend rabbit hole. Among the millions of members who completed Episode 1 globally, over ⅔ came back for Episodes 2 and 3. Completion rates were over 30% higher than the first season of Swipe Night supercharging opportunities for connection.

2022 Awards

Total Points: 3

Merit Honor



72andSunny / Los Angeles

Production Company

Bullitt / Hollywood

Music / Sound Production Company

Q Department

Post Production Company

Cabin / Santa Monica
Company 3 / Santa Monica
MPC / Culver City
Shape + Light


Kaelyn Lark

Chief Creative Officer

Matt Murphy

Chief Marketing Officer

George Felix


Sasie Sealy

Director of Photography

Gavin Kelly


Taylor Walsh

Graphic Designer

Lydia Ho


Katy Lester

Assistant Editor

Michael Bell

Chief Executive Officer

Renate Nyborg

Head of Production

Kate Morrison

Senior Designer

Mike Farrell

Senior Producer

Leah Karabenick

2D Artist

Mars Sanford

Art Experiential Coordinator

Ximena Etchart

Chief Communications Officer

Jenny McCabe


Sandra Ross
Toya Drechsler

Engineering Lead

Danielle Zegelstein

Executive Strategy Director

Kelly Schoeffel

Lead Flame Artist

Austin Lewis

Managing Partner

Carr Schilling

Partnerships & Legal Director

Charissa Kinney

Partnerships & Legal Manager

Devin Harrison

President & Executive Producer

Luke Ricci

Product Design Lead

Stephanie Liang

Product Design Manager

Mikey Appuhn

Product Lead

Kristina Rettig

Senior Colorist

Jill Bogdanowicz

Senior Writer

Reilly Baker

Sr. Communications Manager

Dana Balch

Sr. Counsel

Michael Kanatake

Sr. Graphic Designer

Vahagn Azaryan

Sr. Marketing Manager

Gideon Spitzer-Williams

Sr. Motion Designer

Lisa Cai

Trailer Editor

Brian Meagher

VFX Coordinator

John Edson

VFX Producer

Michelle Andre

VFX Supervisor

Christian Hassig
Thomas Boda

VP, Associate General Counsel

Laura Michel

VP, Product - Core Experience

Kyle Miller

VP, Special Initiatives - Content

Paul Boukadakis

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