ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2022 ADC Awards - Advertising

The Cry

Agency Quad Productions / Quad Group / Paris + Altmann + Pacreau / Paris + Fix Studio / Quad Group / Paris + Attention O Chiens

Client 30 Millions d'Amis

Category

Craft in Video / Cinematography

Annual ID

ADC101_ADV075M

About the Work

In a difficult but important watch, this film puts the plight of animals in distress to the fore through a series of desperate pleas. The campaign is a response to animal abuse in our indifferent society from a charity that is the equivalent of PETA in its local market.
This film provides a unique sensory experience where hearing and sight are highly exploited, shedding light to the cruelty that these defenseless beings go through a few months to instill public debate right before the French presidential elections with the objective of making it a real electoral challenge.

2022 Awards

Total Points: 3

Merit Honor

Credits

Agency

Altmann + Pacreau / Paris

Production Company

Quad Productions / Quad Group / Paris

Music / Sound Production Company

Attention O Chiens

Post Production Company

Fix Studio / Quad Group / Paris

Art Director

Charles Schiepan

Copywriter

Jack Roman

Chief Creative Officer

Olivier Altmann

Director

Bruno Aveillan

Director of Photography

Bruno Aveillan

Line Producer

Thomas Le Peutrec

Color Grading

Arthur Paux

Flame Artist

Anne Georges
Aymeric Rochas

Post-production Manager

Nataly Aveillan

SFX supervisor/Lead Flame

Benjamin Laborde

TV Producer

Jessica Piergiovanni

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