ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2022 ADC Awards - Advertising

IWC – Born of a Dream – A Boy from San Mateo

Agency SCHOLZ & FRIENDS / Berlin

Client IWC Schaffhausen


Craft in Video / Direction - Single

Annual ID


About the Work

"Born of a Dream" is an ambitious short film project in "Netflix style quality" that portrays the journeys of IWC Schaffhausen founder F.A. Jones (played by Hollywood actor James Marsden) and US superstar Tom Brady in a highly emotional cinematic experience. We show that these two personalities, divided by a century, share the same values. The ambition to dream big and to chase their dream against all odds. And it all started in the City of Boston, Massachusetts. In Tom Brady's dream, we accompany the young Tom. Since his childhood, he has been considered too weak and not very talented. But with his irrepressible will, he asserts himself at high school and college. Scouts and experts still give him little chance of making the pro league and his dream threatens to fail. Shortly before the end of the draft, however, he is selected by New England, moves to Boston and is to become the best player in history in the following years. 

2022 Awards

Total Points: 3

Merit Honor



Scholz & Friends / Berlin

Production Company

who’s mcqueen / Zurich

Post Production Company

Copenhagen VFX / Copenhagen


Alannah Stritch

Chief Creative Officer

Matthias Spaetgens

Chief Marketing Officer

Franziska Gsell-Etterlin

Creative Director

Joerg Waschescio


Rune Milton

Director of Photography

Paul Meyers

Executive Producer

Clemens Petersson


Niels Kau

Agency Producer

Daniel Klessig
Daniela Berther
David Voss
Thomas Griesbach

Project Manager

Caroline Spoerry
Patricia Kas

Account Manager

Janice Kretschmer
Janin Brauer

Head of Advertising, Media & Digital

Maurice Moitroux

Managing Creative Director

Robert Krause

Script Supervisor

Christopher Disher

Sound Design & Mixing

Kevin Koch

Strategic Brand Planner

Thomas Scheuring

VFX Supervisor

Alexander Schepelern
Christian Sjostedt
Mikael Balle
Robin Scheller

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