ADC Awards
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Category
Craft in Writing / TV / Film / Video
Annual ID
ADC101_ADV092M
About the Work
Sound It Out comes at a time when many young people are struggling with isolation and stress caused by the pandemic, on top of the normal pressures of growing up. Sound It Out places an emphasis on reaching parents and caregivers in Black and Hispanic/Latinx communities, which often face the additional trauma of systemic racism and greater challenges in accessing the support they need. Songs, videos, and resources are all available in English and Spanish.
Inspired by the insight that music can help unlock conversations between middle schoolers and their parents or caregivers, the campaign features exclusive new music and interviews from recording artists KAMAUU, Tobe Nwigwe, Lauren Jauregui and Empress Of. The artists participated in intimate conversations with middle schoolers and their caregivers, facilitated by mental health experts, and translated the kids’ emotions and experiences into songs. The album will be available to stream across Amazon Music, Apple Music, Deezer, Google Play, iTunes, Pandora, SoundCloud, Spotify, Tidal, and YouTube. Caregivers can also access the campaign videos, songs, and resources on Sound It Out channels on Facebook, Instagram and Twitter.
2022 Awards
Total Points: 3
Merit Honor
Credits
Agency
McCann / New York
Executive Producer
Deb Archambault
Account Director
Dana Markiewicz
Account Executive
Noah Helgenberg
Account Supervisor
Andre DeSylva
Chief Production Officer
Nathy Aviram
Senior Designer
Emely Perez
SVP Group Account Director
Nancy Tynan
AdFellow
Carley Fort
Associate Planning Director
Suzy Ghov
Associated Social Strategist
Mads Murphy
Business Manager Music
Jamie Jou
EVP Executive Creative Director
Caprice Yu
EVP Global Executive Creative Director
Chad Baker
EVP Head of Talent Partnerships
Danielle Korn
EVP/ Chief Creative Officer
Elias Weinstock
EVP/ Chief Stewardship Officer
Karla Acevedo
Executive Integrated Music Producer
Eric Johnson
Head of Business Leadership
Chioma Aduba
Integrated Producer
Doug Harrison
McCann North America Co-Chief Creative Officer
Tom Murphy
Sean Bryan
President/CEO
Ingrid Smart
Quality Control Manager
Elena Lomeli
Senior Project Manager
Connor Byrne
Senior Strategist
Elise Falcon
Sr. Account Director
Ana Casteñeda
Sr. Account Executive
Michelle Villa
Sr. Integrated Music Producer
Dan Gross
SVP Director of Business Affairs
Wilmien Blake
VP Account Director
Tessa Cosenza
VP Creative Director
Gabrielle Shirdan
Ryan Paulson
VP Social Strategy Director
Danielle Karr
VP Strategy Director
Amanda Shapiro
VP, Director of Talent Payment
Terry Marcello
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