ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2022 ADC Awards - Advertising

Sound It Out

Agency McCann / New York

Client Ad Council


Craft in Writing / TV / Film / Video

Annual ID


About the Work

Sound It Out comes at a time when many young people are struggling with isolation and stress caused by the pandemic, on top of the normal pressures of growing up. Sound It Out places an emphasis on reaching parents and caregivers in Black and Hispanic/Latinx communities, which often face the additional trauma of systemic racism and greater challenges in accessing the support they need. Songs, videos, and resources are all available in English and Spanish. Inspired by the insight that music can help unlock conversations between middle schoolers and their parents or caregivers, the campaign features exclusive new music and interviews from recording artists KAMAUU, Tobe Nwigwe, Lauren Jauregui and Empress Of. The artists participated in intimate conversations with middle schoolers and their caregivers, facilitated by mental health experts, and translated the kids’ emotions and experiences into songs. The album will be available to stream across Amazon Music, Apple Music, Deezer, Google Play, iTunes, Pandora, SoundCloud, Spotify, Tidal, and YouTube. Caregivers can also access the campaign videos, songs, and resources on Sound It Out channels on Facebook, Instagram and Twitter.

2022 Awards

Total Points: 3

Merit Honor



McCann / New York

Executive Producer

Deb Archambault

Account Director

Dana Markiewicz

Account Executive

Noah Helgenberg

Account Supervisor

Andre DeSylva

Chief Production Officer

Nathy Aviram

Senior Designer

Emely Perez

SVP Group Account Director

Nancy Tynan


Carley Fort

Associate Planning Director

Suzy Ghov

Associated Social Strategist

Mads Murphy

Business Manager Music

Jamie Jou

EVP Executive Creative Director

Caprice Yu

EVP Global Executive Creative Director

Chad Baker

EVP Head of Talent Partnerships

Danielle Korn

EVP/ Chief Creative Officer

Elias Weinstock

EVP/ Chief Stewardship Officer

Karla Acevedo

Executive Integrated Music Producer

Eric Johnson

Head of Business Leadership

Chioma Aduba

Integrated Producer

Doug Harrison

McCann North America Co-Chief Creative Officer

Tom Murphy
Sean Bryan


Ingrid Smart

Quality Control Manager

Elena Lomeli

Senior Project Manager

Connor Byrne

Senior Strategist

Elise Falcon

Sr. Account Director

Ana Casteñeda

Sr. Account Executive

Michelle Villa

Sr. Integrated Music Producer

Dan Gross

SVP Director of Business Affairs

Wilmien Blake

VP Account Director

Tessa Cosenza

VP Creative Director

Gabrielle Shirdan
Ryan Paulson

VP Social Strategy Director

Danielle Karr

VP Strategy Director

Amanda Shapiro

VP, Director of Talent Payment

Terry Marcello

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