ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Direct / Wildcard
Annual ID
ADC101_ADV097M
About the Work
In Germany, an ambulance should arrive within 8 minutes after an emergency call. But this has changed dramatically. Every second emergency response is delayed.
With the omnipresence of smartphones, onlookers have become a huge issue. These “civilian paparazzi” take photos of victims and impede life-saving rescue operations with their sensationalism. Although it became a criminal offense in January 2021, action is rarely taken against ruthless onlookers.
Our idea: Turning smartphones from problem boosters into problem solvers. We have developed an innovative digital pattern, that functions like a camouflaged QR code, to trick smartphone cameras.
When an onlooker tries to capture a rescue operation with his smartphone, a message will pop up on the display - confronting the onlooker with his wrongdoing and educating him about proper behavior at accident scenes.
2022 Awards
Total Points: 3
Merit Honor
Credits
Agency
Scholz & Friends / Berlin
Production Company
Element E / Hamburg
Art Director
Alexander Moers
Alexandre Levesque
Anna Cringle
Christoph Hof
Kim Ilausky
Malte Preiss
Philip Maaß
Waldemar Grunt
Copywriter
Alannah Stritch
Jens Christl
Merlin Meiss
Chief Creative Officer
Matthias Spaetgens
Creative Director
Christoph Schlossnikel
Olivier Nowak
Ramona Junggeburth
Editor
Torben Brodersen
Executive Creative Director
Oliver Handlos
Motion Designer
Jürgen Krugsperger
Photographer
André Wagenzik
Producer
Fabian Lichtenberg
Stephan Vaske
Agency Producer
Agostino De Martino
Account Manager
Felicitas Diepolder
Heiko Franke
Yvonne Haupt
Agency Producer (Print)
Melanie Carels
Director, DOP
Waldemar Obermann
Head of Marketing/Communication
Claudia Hauptmann
Head of Online Communication
Tanja Boettcher
Managing Creative Director
Robert Krause
Member of the Regional Board
Joerg Koch
National Executive
David Kreuziger
Press spokesperson
Therese Raatz
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