ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2022 ADC Awards - Advertising

The BVG Hempticket – Come home, calm down.

Agency Jung von Matt AG / Hamburg + Not A Machine GmbH / Hamburg + DELI Hamburg GmbH / Hamburg + Tony Petersen Film

Client Berliner Verkehrsbetriebe (BVG) - AöR

Category

Innovation / Promotional Materials

Annual ID

ADC101_ADV104M

About the Work

Situation: In a bustling city like Berlin the run-up to Christmas has always been a nerve-wrecking experience. In the midst of the fourth corona wave, it was absolute hell. We the BVG, Berlin’s public transport company, wanted to get people to leave their cars behind and make driving home for Christmas relaxing again – in our trains and busses. But how to achieve this in a time everyone is fu***d up about everything? Idea: With the calming effect of cannabis. And an innovative new use of something people know from their everyday lives: a public transport ticket. The hemp ticket – a ticket made of edible paper, drizzled with hemp oil, extracted from the seeds of the cannabis plant. In the most stressful days before Christmas, the calming tickets hit the streets of Berlin, contributed in all BVG customer centers. Results: Within hours, the completely legal hemp tickets were literally on everyone’s lips. With a total reach of over 860 million contacts equaling a media spending of 13,7 million euro we were topic number one in Germany. News from every continent reported and social media went nuts. In the end we not only gave Berlin a ticket to forget its stress but also the whole world something to talk about during the Christmas holidays.

2022 Awards

Total Points: 3

Merit Honor

Credits

Agency

Jung von Matt AG / Hamburg

Production Company

Tony Petersen Film

Music / Sound Production Company

Not A Machine GmbH / Hamburg

Post Production Company

DELI Hamburg GmbH / Hamburg

Art Director

Jonas Lenger

Copywriter

Oscar Engelhardt

Creative Director

Michael Wilde

Director of Photography

Frederik Jacobi

Editor

Alexa Kutka

Producer

Børge Heesemann

3D Artist

Sebastian Bunzel

Agency Producer

Dennis Wendt
Florian Kaspereit
Jonathan Meister

Managing Director

Stephan Giest

Music Producer

Leon Waterkamp

Assistant Director

Martin Kulhawy

Assistant Director of Photography

Daniel Merget

Board Member

Eugenia Lagemann

Casting

Simon
Tobi

Client Service Director

Annette Krebs

Colourist

Mike Bothe

Managing Director (Creation)

Dörte Spengler-Ahrens

PR Agency

fischerAppelt, AG

Producer's Assistant

Helena Florenz

Production Management

Guido Fischer

Project Management

Florencia Uthoff
Friederike Speetzen

Sound Engineer

Phil Mönch

Styling

Ara Decker
Stefanie Fuge

Supervision / Post Producer

Heike Wurch

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