ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
The BVG Hempticket – Come home, calm down.
Agency Jung von Matt AG / Hamburg + Not A Machine GmbH / Hamburg + DELI Hamburg GmbH / Hamburg + Tony Petersen Film
Category
Innovation / Promotional Materials
Annual ID
ADC101_ADV104M
About the Work
Situation:
In a bustling city like Berlin the run-up to Christmas has always been a nerve-wrecking experience. In the midst of the fourth corona wave, it was absolute hell.
We the BVG, Berlin’s public transport company, wanted to get people to leave their cars behind and make driving home for Christmas relaxing again – in our trains and busses.
But how to achieve this in a time everyone is fu***d up about everything?
Idea:
With the calming effect of cannabis. And an innovative new use of something people know from their everyday lives: a public transport ticket.
The hemp ticket – a ticket made of edible paper, drizzled with hemp oil, extracted from the seeds of the cannabis plant. In the most stressful days before Christmas, the calming tickets hit the streets of Berlin, contributed in all BVG customer centers.
Results:
Within hours, the completely legal hemp tickets were literally on everyone’s lips. With a total reach of over 860 million contacts equaling a media spending of 13,7 million euro we were topic number one in Germany. News from every continent reported and social media went nuts. In the end we not only gave Berlin a ticket to forget its stress but also the whole world something to talk about during the Christmas holidays.
In a bustling city like Berlin the run-up to Christmas has always been a nerve-wrecking experience. In the midst of the fourth corona wave, it was absolute hell.
We the BVG, Berlin’s public transport company, wanted to get people to leave their cars behind and make driving home for Christmas relaxing again – in our trains and busses.
But how to achieve this in a time everyone is fu***d up about everything?
Idea:
With the calming effect of cannabis. And an innovative new use of something people know from their everyday lives: a public transport ticket.
The hemp ticket – a ticket made of edible paper, drizzled with hemp oil, extracted from the seeds of the cannabis plant. In the most stressful days before Christmas, the calming tickets hit the streets of Berlin, contributed in all BVG customer centers.
Results:
Within hours, the completely legal hemp tickets were literally on everyone’s lips. With a total reach of over 860 million contacts equaling a media spending of 13,7 million euro we were topic number one in Germany. News from every continent reported and social media went nuts. In the end we not only gave Berlin a ticket to forget its stress but also the whole world something to talk about during the Christmas holidays.
2022 Awards
Total Points: 3
Merit Honor
Credits
Agency
Jung von Matt AG / Hamburg
Production Company
Tony Petersen Film
Music / Sound Production Company
Not A Machine GmbH / Hamburg
Post Production Company
DELI Hamburg GmbH / Hamburg
Art Director
Jonas Lenger
Copywriter
Oscar Engelhardt
Composer
Fabian Reifarth
Ralf Denker
Creative Director
Michael Wilde
Director
Bastian Glässner
Director of Photography
Frederik Jacobi
Editor
Alexa Kutka
Producer
Børge Heesemann
3D Artist
Sebastian Bunzel
Agency Producer
Dennis Wendt
Florian Kaspereit
Jonathan Meister
Managing Director
Stephan Giest
Music Producer
Leon Waterkamp
Assistant Director
Martin Kulhawy
Assistant Director of Photography
Daniel Merget
Board Member
Eugenia Lagemann
Casting
Simon
Tobi
Client Service Director
Annette Krebs
Colourist
Mike Bothe
Managing Director (Creation)
Dörte Spengler-Ahrens
PR Agency
fischerAppelt, AG
Producer's Assistant
Helena Florenz
Production Management
Guido Fischer
Project Management
Florencia Uthoff
Friederike Speetzen
Sound Engineer
Phil Mönch
Styling
Ara Decker
Stefanie Fuge
Supervision / Post Producer
Heike Wurch
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