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The BVG Hempticket – Come home, calm down.
Agency JUNG VON MATT AG / Hamburg + Not A Machine GmbH / Hamburg + DELI Hamburg GmbH / Hamburg + Tony Petersen Film
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Category
Promotional Materials / Dimensional
Annual ID
ADC101_ADV116M
About the Work
Situation:
In a bustling city like Berlin the run-up to Christmas has always been a nerve-wrecking experience. We the BVG, Berlin’s public transport company, wanted to reduce stress and make driving home for Christmas relaxing again.
But how to achieve this in a time everyone is fu***d up about everything?
Idea:
With the calming effect of cannabis. And the world’s first ticket that lets you simply swallow your anger.
The hemp ticket – a ticket made of edible paper, drizzled with hemp oil, extracted from the seeds of the cannabis plant. The design reinterpreted the look of the original BVG tickets and added a big cannabis leaf on it. This limited edition of 7000 pieces was sold in BVG’s customer centers and could be eaten completely after the last ride of a stressful day.
Results:
Within hours, the completely legal hemp tickets were literally on everyone’s lips. With a total reach of over 860 million contacts equaling a media spending of 13,7 million euro we sparked conversation all around the globe. News from every continent reported and social media went nuts. In the end we not only gave Berlin a ticket to forget its stress but also the whole world something to talk about during the Christmas holidays
2022 Awards
Total Points: 3
Merit Honor
Credits
Agency
Jung von Matt AG / Hamburg
Production Company
Tony Petersen Film
Music / Sound Production Company
Not A Machine GmbH / Hamburg
Post Production Company
DELI Hamburg GmbH / Hamburg
Art Director
Jonas Lenger
Copywriter
Oscar Engelhardt
Composer
Fabian Reifarth
Ralf Denker
Creative Director
Michael Wilde
Director
Bastian Glässner
Director of Photography
Frederik Jacobi
Editor
Alexa Kutka
Producer
Børge Heesemann
3D Artist
Sebastian Bunzel
Agency Producer
Dennis Wendt
Florian Kaspereit
Jonathan Meister
Managing Director
Stephan Giest
Music Producer
Leon Waterkamp
Assistant Director
Martin Kulhawy
Assistant Director of Photography
Daniel Merget
Board Member
Eugenia Lagemann
Casting
Simon
Tobi
Client Service Director
Annette Krebs
Colourist
Mike Bothe
Managing Director (Creation)
Dörte Spengler-Ahrens
PR Agency
fischerAppelt, AG
Producer's Assistant
Helena Florenz
Production Management
Guido Fischer
Project Management
Florencia Uthoff
Friederike Speetzen
Sound Engineer
Phil Mönch
Styling
Ara Decker
Stefanie Fuge
Supervision / Post Producer
Heike Wurch
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