ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Branding / Branding Systems / Identities - Print
Annual ID
ADC101_BCD002G
About the Work
The Challenge
The client that operates on the Direct-to-Consumer (D2C) market approached us to brand the exclusively natural and high-quality products of local farmers. As the specificity of their business model is private delivery of goods by permanent subscription, the challenge was to create an engaging brand that would go for a healthy lifestyle, originate strong emotional connections with consumers and communicate the story of the brand.
The Solution
We have discovered a story in nature: the story of healthy and happy animals that live in a farmhouse, eat healthy food, breathe fresh air, and produce natural and pure products.
For the design of different product categories under this brand, we have used simple 2 color funny and lively illustrations, which took the role of creating a strong emotional connection with the customers.
On the one hand, the black and white design is used for affordable printing, on the other hand, conveys the primary values of the brand: pureness and honesty. The simple color packaging design allows the lively illustrations to be changed by maintaining the brand identity.
The D2C sales strategy provides our client the possibility to opt for an economy package, often changing the packaging illustrations and adding new stories of Bnavan heroes.
The client that operates on the Direct-to-Consumer (D2C) market approached us to brand the exclusively natural and high-quality products of local farmers. As the specificity of their business model is private delivery of goods by permanent subscription, the challenge was to create an engaging brand that would go for a healthy lifestyle, originate strong emotional connections with consumers and communicate the story of the brand.
The Solution
We have discovered a story in nature: the story of healthy and happy animals that live in a farmhouse, eat healthy food, breathe fresh air, and produce natural and pure products.
For the design of different product categories under this brand, we have used simple 2 color funny and lively illustrations, which took the role of creating a strong emotional connection with the customers.
On the one hand, the black and white design is used for affordable printing, on the other hand, conveys the primary values of the brand: pureness and honesty. The simple color packaging design allows the lively illustrations to be changed by maintaining the brand identity.
The D2C sales strategy provides our client the possibility to opt for an economy package, often changing the packaging illustrations and adding new stories of Bnavan heroes.
2022 Awards
Total Points: 45
Gold Cube
Credits
Design Firm
Backbone Branding
Animator
Sahak Zarbabyan
Creative Director
Stepan Azaryan
Graphic Designer
Mane Budaghyan
Illustrator
Elina Barseghyan
Brand Strategist
Lusie Grigoryan
Brand Strategy Assistant
Nelly Stepanyan
Photos By
Backbone Branding & Suren Manvelyan
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