ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Branding / Branding Systems / Identities - Television / Film / Online Networks
Annual ID
ADC101_BCD011S
About the Work
Our task was to rebrand TV 2 and create a series of idents to strengthen their brand and position them as one network for the Norwegian marked. But how could this be done when TV 2 was catering different target groups, providing contrasting kinds of content such as live sports, series, investigating documentaries and news to celebrity reality shows and soap operas? By creating a new identity that takes pride in this diversity and shows how TV 2 unites and includes the Norwegian people. By uniting content, seeing each story from several perspectives, TV 2 gives Norway the stories that brings us together. The identity reflects how TV 2 unites and balances these stories..
The new idents is a key element to the identity, and shows how these contrasting worlds meets, and how TV 2 unites them into a unified entertainment experience. The idents shows 2 worlds / 2 sides that through unification of the logo are merged into a new and unexpected world. With a strong need to communicate to TV 2s diverse audience we created idents with different abstract styles and complexity . Every ident is packed with emotion and tells a unifying story in five short seconds. The difference in styles and complexity creates a flexibility in usage, and makes it pop out between commercial breaks.
The new idents is a key element to the identity, and shows how these contrasting worlds meets, and how TV 2 unites them into a unified entertainment experience. The idents shows 2 worlds / 2 sides that through unification of the logo are merged into a new and unexpected world. With a strong need to communicate to TV 2s diverse audience we created idents with different abstract styles and complexity . Every ident is packed with emotion and tells a unifying story in five short seconds. The difference in styles and complexity creates a flexibility in usage, and makes it pop out between commercial breaks.
2022 Awards
Total Points: 21
Silver Cube
Credits
Design Firm
Bold Scandinavia / Noa / Oslo
Digital Agency
CATK / Berlin / Berlin
Art Director
Petter Eklund
Creative Director
Roar Sager
Sound Designer
Frode Langhelle
Joar Lenz
Account Director
Amanda Liljenäs
Client Director / Strategist
Hanne Østenfor
Client Lead
Marianne Eskeland
Director / Designer / Producer
Catk
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