ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2022 ADC Awards - Brand / Communication Design

D&AD Exhibition in Taiwan Poster Series

Agency Ken-Tsai Lee Design Lab / Taipei

Client National Taiwan University of Science and Technology


Posters / Traditional - Series

Annual ID


About the Work

D&AD award is a world-known design award. As an educational institute in design, NTUST introduced the award-winning works, as well as held a workshop for new blood designers. Mentors of the workshop contributed guidelines and advice for the participants in accordance with their presentation. The color-pencil-like trophy is one of the most recognizable features of the D&AD award, showing that the colors of the trophy represent the class. On the other hand, Taiwan is famous for its fruits. Hence, we linked the two so as to raise curiosity by cutting a color pencil and revealing the fruit inside.

2022 Awards

Total Points: 21



Ken-Tsai Lee Design Lab / Taipei

Art Director

Ken Tsai Lee

Creative Director

Ken Tsai Lee


Hao Wei Tu

3D Modeler

Chiao Chang


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