Afterglo is an online platform and store for sex toys and accessories committed to inspiring sensuality, talking about intimacy and encouraging pleasure in all its forms. Their primary goal is to demystify pleasure by creating a safe place where everyone can feel free to discover what makes them feel good. At their own pace, without judgment and with confidence.

Wanting to change things and feeling a significant lack of inclusiveness, accessibility and support, the founders approached us to help them realize their desire to reinvent the market, mainly dominated by overexposed and imposed sexuality.

We developed them an identity that reflects their values ​​and their mission. Strong in the impact of the message conveyed, simple and refined for their playful accessibility and soft by the sensitivity of their approach. The idea behind the symbol was to take the counter-forms of the Afterglo signature, evoking the feeling of intimacy and the relationship between the consumer, their pleasure and the product.

Using the juxtaposed images between the lively side of color and the sensual softness of black and white, we have created collages that evoke the proximity of bodies, the tactile aspect of the subject and the idea that there are different levels of intimacies that can be explored.