ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2022 ADC Awards - Brand / Communication Design


Agency Indego Design / Macau

Client Macau Designers Association


Branding / Branding Systems / Identities - Integrated

Annual ID


About the Work

Macau Design Week 2021 focuses on displaying excellent local and foreign commercial design works, and guides audience to understand how the culture and story of a commercial brand is visualized and reflected in different perspectives. The source of inspiration for the main visual design is from the “night” of Macau. When you walk in this city based on tourism and lottery industry as its main economic development, the multicolored neon lights keep changing colors in the dark, just as in the recent years, the rapidly developing new power of local design is constantly blooming its own light and energy. With 26 independently created English letters, the designer reconstructs the graphic design of primary vision in a surreal technique, thus to convey the concept that the design is from life and integrated into life, and show potential and infinite explosiveness of Macau design in the future.

Moreover, a” Designers Night” will be held to immerse participants into a night of abundant creative ideas through new media that integrates music, design, visual arts. With the series of activities, we hope to guide the public to explore more possibilities of local designs, understand the value of design in society and leave footprints in the community, thereby widening the public’s imagination about local brands and connection with the community.

The Macau Design Week, founded by the Macau Designers Association, is presenting its seventh edition this year. With continuous efforts to realize creative business operation in Macau, the Macau Design Week hopes to establish a bridge of communication between design and the general public and an exchange platform for design through forums, exhibitions, bazaars, film screenings and music concerts, and has already reached a number of milestones to date.

2022 Awards

Total Points: 9


Design Firm

indego design / Macau

Art Director

Ieong Kun Lam

Creative Director

Dan Ferreira


Mariia Momotiuk

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