ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Branding / Branding Systems / Identities - Print
Annual ID
ADC101_BCD024B
About the Work
D&AD award is a world-known design award. As an educational institute in design, Taiwan Tech introduced award-winning works, as well as holding a workshop for new blood designers. Mentors of the workshop contributed guidelines and advice for the participants in accordance with their presentation.
The color-pencil-like trophy is one of the most recognizable features of the D&AD award, showing that the colors of the trophy represent the class. On the other hand, Taiwan is famous for its fruits. Hence, we linked the two so as to raise curiosity by cutting a color pencil and revealing the fruit inside.
In the exhibition, the external and internal images are corresponding, the outside images are pencils, and the inside images are fruit slices. When people walk from outside, they will find out "what's inside the pencil.
This exhibition creativity has successfully created more than 10 online media reports, shared, and brought more audience than previous exhibitions at Taiwan Tech.
The color-pencil-like trophy is one of the most recognizable features of the D&AD award, showing that the colors of the trophy represent the class. On the other hand, Taiwan is famous for its fruits. Hence, we linked the two so as to raise curiosity by cutting a color pencil and revealing the fruit inside.
In the exhibition, the external and internal images are corresponding, the outside images are pencils, and the inside images are fruit slices. When people walk from outside, they will find out "what's inside the pencil.
This exhibition creativity has successfully created more than 10 online media reports, shared, and brought more audience than previous exhibitions at Taiwan Tech.
2022 Awards
Total Points: 9
Bronze Cube
Credits
Agency
Ken-Tsai Lee Design Lab / Taipei
Art Director
Ken Tsai Lee
Creative Director
Ken Tsai Lee
Designer
Hao Wei Tu
3D Modeler
Chiao Chang
Film director
Po En Wang
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