ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2022 ADC Awards - Brand / Communication Design

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Agency DENTSU INC. / Tokyo

Client TOKOSEN

Category

Posters / Traditional - Series

Annual ID

ADC101_BCD032B

About the Work

- Background
TOKOSEN is a school that nurtures professional architects & civil engineers. Here, students learn the foundations of the skill that is essential on construction sites, that is connecting with people, and the foundations of construction technology as their education. The most important part of a building is its foundation, and creative architecture can only be built when it has a strong foundation. We created an art installment to send this message to our students and prospective students, as well as their parents.

-Idea
The motif that we used is a Famous and beloved architecture that has stood the test of time. Using string line levels that are indispensable in forming the foundations of buildings and civil structures, Many people, including students and lecturers, were involved in the production that was supervised by a creator.

・Under the supervision of a creator, teachers and students alike used string lines to establish horizontal levels.
・Pamphlet: Uses thread binding to link it with the image of string line levels.
・Display: Installed on the school grounds, it welcomed many of our prospective students.

-Result
The art installation was completed and displayed in the school. By communicating the artwork in various media, Such as events, posters, brochures, and on websites, We were able to convey the charms of architecture and civil engineering to many prospective students and succeeded in gaining their interest.

2022 Awards

Total Points: 9

Credits

Agency

Dentsu Inc. / Tokyo

Design Firm

impact taki co.,ltd. / NAGOYA

Production Company

Astroland Inc. / Nagoya
Itoubigeisha seihanjo Co.,Ltd / Nagoya
KITO PRINTING Co.Ltd / NAGOYA
KOJIMA STUDIO / Nagoya

Post Production Company

Matte / Nagoya

Art Director

Yasunobu Hideshima

Copywriter

Yuki Takeda

Creative Director

Michihito Dobashi

Designer

Ayumi Matsumura

Director

Kyohei Seino

Editor

Makoto Okada

Photographer

Ken Kojima

Producer

Nobuyuki Furuta

Print Producer

Satoru Ozawa
Takashi Kato

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