ADC Awards
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Category
Posters / Traditional - Series
Annual ID
ADC101_BCD033B
About the Work
Gunkanjima, also known as "Battleship Island", is a World Heritage site in Nagasaki, Japan. Due to typhoons and the deterioration of concrete, however, it is now on the verge of collapse. The conservation costs hundreds of millions of dollars, and public support is needed. How can we raise people's attention to this problem?
In collaboration with Noguchi Laboratory of the University of Tokyo, we calculated the "life expectancy" of each existing building on Gunkanjima for the first time in the world. Using this data, we created series of graphics composed of beautiful photographies of Gunkanjima buildings and calligraphy of numbers that show how much time is left until their collapse.
We held an exhibition in Gunkanjima Digital Museum in Nagasaki displaying these graphics, and invited stakeholders including government officials and academic researchers. The graphics were widely shared on social media which led to increased awareness of the problem and fundraising for conservation.
In collaboration with Noguchi Laboratory of the University of Tokyo, we calculated the "life expectancy" of each existing building on Gunkanjima for the first time in the world. Using this data, we created series of graphics composed of beautiful photographies of Gunkanjima buildings and calligraphy of numbers that show how much time is left until their collapse.
We held an exhibition in Gunkanjima Digital Museum in Nagasaki displaying these graphics, and invited stakeholders including government officials and academic researchers. The graphics were widely shared on social media which led to increased awareness of the problem and fundraising for conservation.
2022 Awards
Total Points: 9
Bronze Cube
Credits
Agency
Dentsu Inc. / Tokyo
Production Company
Dentsu Creative X Inc. / Tokyo
Art Director
Shotaro Takizawa
Copywriter
Kei Konishi
Chief Creative Officer
Yasuharu Sasaki
Designer
Keita Asaoka
Photographer
Norihiko Okimura
Producer
Rie Kawase
Planner
Yuri Munakata
Ryo Seki
Retoucher
Ryosuke Harashima
Calligrapher
Nana Shimomura
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