ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Promotional / Self-Promotion
Annual ID
ADC101_BCD036B
About the Work
Inspired by Chinese New Year 2021 as the Year of the Ox and the only two letters from the word 'Ox', Game of the Ox is a board game that gives a contemporary take on the classic tic-tac-toe with a twist: the winner is rewarded with fated pearls of wisdom of what to anticipate and focus on this year. The three numbers from their winning row determine the winner's wisdom numbers, which wisdom is on the sheet of "Fate Reads Planned Deeds' Succeed" that comes with the board game. When done playing, the pawns can be used as an incense holder that can be stacked to the heart's content as a touch of home decoration.
2022 Awards
Total Points: 9
Bronze Cube
Credits
Agency
Thinking Room / Jakarta
Art Director
Ritter Willy Putra
Copywriter
Sasqia Pristia
Creative Director
Eric Widjaja
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