ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2022 ADC Awards - Brand / Communication Design


Agency Spotify In-House / New York + BUCK + Jocely Tsaih

Client Spotify


Branding / Branding Systems / Identities - Digital

Annual ID


About the Work

In honor of AAPI Heritage Month this past May, Spotify continued its ongoing efforts to amplify and lift up this community. Through this year’s campaign, we spotlighted AAPI creators on Spotify and in OOH in San Francisco, Los Angeles, Toronto, and New York. In New York City's Chinatown, we collaborated with illustrator Jocelyn Tsaih to create a special hand-painted mural showing strength. Additionally, we collaborated with and amplified local AAPI artists and small businesses. With SPACE(Spotify Asian Community Engagement), we secured a $100k donation to Gold House and CAPE who are at the forefront of AAPI representation and community action. We were also able to create a 2:1 employee donation program for AAPI organizations, meaning that every donation was tripled by Spotify.

2022 Awards

Total Points: 3

Merit Honor


Internal / In-House Agency

Spotify In-House / New York

PR / Marketing

Caden Concepts

Production Company

Jocely Tsaih

Post Production Company

Resize Guys

Executive Producer

Jenna Allchin

Associate Creative Director

Edward Yeung
Rajeev Basu

Brand Manager

Kathy Cho
Katie Greichen

Senior Producer

Ava Abdoulah
Karen Cheng

Artist and Label Marketing

Ed Suwanjindar
Jessie Land
Mary Catherine Kinney
Rosa Asciolla

Artist Representatives

I heart reps.

Associate Director, Brand Strategy

Midori McSwain

Business Affairs Lead

Lauren King

Candle Company

Baisun Candles

Director of Production

Lauren Keller

Global Head of Brand Design

Rasmus Wangelin

Global Media

Alvin Benavides
Sarah Schlein
Shannen Boynton

Head of Global Brand

Lauren Solomon

Legal Counsel

Ali Zeren
Sarah Henderson

PR & Communications

Tamika Young
Taylor Griffin

Rights Clearance Manager

Kelly Basdavanos

Senior Manager, Social Impact

Casey Acierno

Social Impact Lead

Lauren Siegal Wurgaft

Tea Company

Alaya Tea

VP, Global Brand

Alexandra Tanguay

VP, Global Executive Creative Director

Alex Bodman


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