ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Branding / Branding Systems / Identities - Digital
URL
Click to launch
Annual ID
ADC101_BCD042M
About the Work
In honor of AAPI Heritage Month this past May, Spotify continued its ongoing efforts to amplify and lift up this community. Through this year’s campaign, we spotlighted AAPI creators on Spotify and in OOH in San Francisco, Los Angeles, Toronto, and New York. In New York City's Chinatown, we collaborated with illustrator Jocelyn Tsaih to create a special hand-painted mural showing strength. Additionally, we collaborated with and amplified local AAPI artists and small businesses. With SPACE(Spotify Asian Community Engagement), we secured a $100k donation to Gold House and CAPE who are at the forefront of AAPI representation and community action. We were also able to create a 2:1 employee donation program for AAPI organizations, meaning that every donation was tripled by Spotify.
2022 Awards
Total Points: 3
Merit Honor
Credits
Internal / In-House Agency
Spotify In-House / New York
PR / Marketing Agency
Caden Concepts
Production Company
BUCK
Jocely Tsaih
Post Production Company
Resize Guys
Art Director
Josephine Tansara
Shivani Parasnis
Executive Producer
Jenna Allchin
Associate Creative Director
Edward Yeung
Rajeev Basu
Brand Manager
Kathy Cho
Katie Greichen
Senior Producer
Ava Abdoulah
Karen Cheng
Artist & Label Marketing
Ed Suwanjindar
Jessie Land
Mary Catherine Kinney
Rosa Asciolla
Artist Representatives
I heart reps.
Associate Director, Brand Strategy
Midori McSwain
Business Affairs Lead
Lauren King
Candle Company
Baisun Candles
Director of Production
Lauren Keller
Global Head of Brand Design
Rasmus Wangelin
Global Media
Alvin Benavides
Sarah Schlein
Shannen Boynton
Head of Global Brand
Lauren Solomon
Legal Counsel
Ali Zeren
Sarah Henderson
PR & Communications
Tamika Young
Taylor Griffin
Rights Clearance Manager
Kelly Basdavanos
Senior Manager, Social Impact
Casey Acierno
Social Impact Lead
Lauren Siegal Wurgaft
Tea Company
Alaya Tea
VP, Global Brand
Alexandra Tanguay
VP, Global Executive Creative Director
Alex Bodman
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