ADC Awards
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Category
Branding / Branding Systems / Identities - Integrated
URL
Click to launch
Annual ID
ADC101_BCD048M
About the Work
Ludia has been a mobile-only video game development company since 2011. At the time, they made a bold bet to move away from consoles and focus instead on the future and mobile. We made them take the same bet with the redesign of their brand identity. We wanted to move away from the often overly childish codes of brands working exclusively in the mobile world and create a mature brand with an ambitious character.
We needed to create a brand that spoke primarily to Ludia's current and potential studio talent. While most brands in the industry are user-focused and have identities that are in line with their product, Ludia adopts the image of its products to address a target audience with very different aspirations. We swapped the comical for the ambitious and the adorable for the mature.
In the entertainment world, mobile gaming is No. 1, so it had to show in the brand. From the logo that borrows the ratio of a screen to the play of light and shadow that alludes to a glowing screen, we transposed the mobile experience into immersive brand elements. Ludia’s identity is aimed at current and future employees, convincing them that mobile gaming is exciting while highlighting the company’s world-class stature.
We needed to create a brand that spoke primarily to Ludia's current and potential studio talent. While most brands in the industry are user-focused and have identities that are in line with their product, Ludia adopts the image of its products to address a target audience with very different aspirations. We swapped the comical for the ambitious and the adorable for the mature.
In the entertainment world, mobile gaming is No. 1, so it had to show in the brand. From the logo that borrows the ratio of a screen to the play of light and shadow that alludes to a glowing screen, we transposed the mobile experience into immersive brand elements. Ludia’s identity is aimed at current and future employees, convincing them that mobile gaming is exciting while highlighting the company’s world-class stature.
2022 Awards
Total Points: 3
Merit Honor
Credits
Agency
lg2 / Montréal/Quebec/Toronto
Client / Brand
Ludia / Montreal
Art Director
David Beauchemin
Copywriter
Olivier Giguère
Architect
Hélène Fortin
Creative Director
David Kessous
Strategist
Guillaume Dubé
Mathieu Dionne-Bazinet
Account Director, Architecture & Design
Joanie Couillard
Account Services
Ambre Kerleau
Catherine Deslongchamps
Marion Haimon
Stéphanie Brunelle
Architect, Interior
Mathilde Lee
CEO, President & founder
Alexandre Thabet
Communications Advisor
Typhaine Louargant
Communications, Events & Culture Manager
Junel Popp
Creative Coordinator
Marilyn Beaudin
Layout Artist
Marie-Pier Daigle
Mac Artist
Julie Hotte
Sylvie Tétreault
Print Producer
Geneviève Demers
Louis Dorval
Project Manager, Production
Mélanie Thérien
Vice President, Account Services
Ingrid Roussel
Vice President, Creative
David Kessous
Vice President, Human Resources
Isabelle Frenette
Vice President, Strategy
Marc-André Fafard
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