ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Branding / Branding Systems / Identities - Integrated
URL
Click to launch
Annual ID
ADC101_BCD049M
About the Work
PetChoy provides delicious meal plans for cats and dogs in Saigon, Vietnam. PetChoy aims to educate and empower the pet-loving community with an accurate and comprehensive understanding of pets' nutrition and health. We thought pets should be served as cool as human products. Our approach is a complete transformation for the local pet food brand to compete with international ones in visual and content direction, and target new customer types like urbanist and GenZ. The highlight communication brand tool is the custom TT Trailers PetChoy with special pet-like detailed Vietnamese diacritical marks that was crafted together with TypeType Foundry. Launched during lockdown period, but PetChoy got a great impact on the market, skyrocket sales and brand awareness, create a new phenomenal hit on pet food market.
2022 Awards
Total Points: 3
Merit Honor
Credits
Design Firm
M-N Associates / Ho Chi Minh City
Creative Director
Anh Nguyen
Duy Nguyen
Designer
Anh Pham
Photographer
Wing Chan
Producer
Quan Nguyen
Typographer
TypeType Foundry
Project Manager
Lan Mai
Content Director
Quan Nguyen
Web Designer
Anh Nguyen
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