Brand Identity design for Perfect Print, a Shanghai-based professional film development/photography studio. The idea is to embrace the unique historical visual from the film photography industry. The symbols are introduced to represent different collection and service they provide. The logos are compressed into a form which work as the main identity for the brand.

New Rail Alphabet was used in this project. The neutral and nostalgic look resembles some of those old days designs in this industry to balance out the sheer looking graphic. The logo mark itself is a cluster of shape and colors. It is dynamic and transformable, it speaks for the specific visual legacy in this industry but also is reinterpreted in a modern aesthetic. The logo itself is questioning the definition of logomark in modern design context. Other graphics are trying to use the basic shapes to represent their various process of of development.