ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Vegtable Pharmacy
Agency DENTSU INC. / Tokyo + J.C.SPARK INC. / Tokyo + DASH CO. LTD. / Tokyo + NISSHO.co.,ltd / Tokyo
Category
Branding / Branding Systems / Identities - Print
Annual ID
ADC101_BCD054M
About the Work
In Japan, about one-third of vegetable produce is thrown out because they look ugly. We focused on health issues related to the COVID-19 pandemic.
Vegetable Pharmacy is a shop where people can purchase vegetables according to their health conditions. The vegetables were displayed on the shelves by different effects: cold prevention, increasing appetite, and others. We provided an experience of choosing the vegetables based on their effects, rather than just judging by their appearance.
The event was held on Japan’s Food Waste Reduction Day, and for farmers, this project has created a new way to sale the vegetables that would have gone to waste.
Vegetable Pharmacy is a shop where people can purchase vegetables according to their health conditions. The vegetables were displayed on the shelves by different effects: cold prevention, increasing appetite, and others. We provided an experience of choosing the vegetables based on their effects, rather than just judging by their appearance.
The event was held on Japan’s Food Waste Reduction Day, and for farmers, this project has created a new way to sale the vegetables that would have gone to waste.
2022 Awards
Total Points: 3
Merit Honor
Credits
Agency
Dentsu Inc. / Tokyo
DENTSU AD-GEAR INC. / Tokyo
Dentsu Creative Force Inc. / Tokyo
Design Firm
J.C.SPARK inc. / Tokyo
PR / Marketing Agency
INITIAL INC. / Tokyo
Production Company
DASH CO. LTD. / Tokyo
NISSHO.co.,ltd / Tokyo
Art Director
Kanako Ichimori
Copywriter
Kazuya Miyata
Cinematographer
Yuichi Nagai
Creative Director
Shinpei Murata
Designer
Kohei Ohtsuki
Izumi Kataama
Editor
Mayumi Chikuda
Producer
Katsuma Matsuura
Yuzo Yuasa
Strategist
Motohiko Onuki
Nana Takeda
Account Executive
Toshiyuki Hagihara
Account Manager
Hiroshi Sugano
Cooperative Company
good mornings Co., Ltd / Tokyo
Cooperator
Aya Yamagashira
Mika Kakuta
Yu Mizushiro
Creative Producer
Junya Takahashi
Shinya Hasegawa
Design Producer
Kotone Imawaka
Yukiko Hamaguchi
Film Producer
Madoka Katsumata
Narrator
Keren Louis
PR Director
Yoko Suzuki
PR Manager
Shion Tamai
PR Specialist
Hirono Miyagi
Kirina Takamatsu
Nao Aoyama
Print Producer
Mitsuki Takamura
Noriaki Tosaki
Production Manager
Yuki Nakazawa
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