In addition to the font design category, Founder Award 11 set a font application category (brand, poster, book, packaging and animation)this year. In this way, emphasize the importance of typefaces or fonts in design works.

Gothic and Mincho fonts are widely used in today’s graphic design with the advent of typography and recognition. In comparison, creative fonts with distinctive features are being disregarded. We tried to break the rigidity and explore the possibilities of these minor roles.

Instead of posters, leaflets or the other traditional designs, we tried to find out a new media to express the design competition — Campaign logos.

We redesigned several Founder Type fonts using the same competition info as text, and made them into different logos, which show different features brought by fonts. We hope they can be enjoyed as patterns besides purely read as text.