ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Posters / Traditional - Series
Annual ID
ADC101_BCD069M
About the Work
The key visual for the YouFab Global Creative Awards 2021, an international award that aims to foster a network that connects creators and society.
A variable poster that uses a unique cellular automaton algorithm.
The algorithm, in which a large number of cells laid out in space interact with neighboring cells and change their own state over time, is a simple rule, yet it behaves similarly to the life and death and the mechanisms of society.
I cut out a moment of typography and printed it with inkjet-printer. By deliberately fixing the image on paper with physical-properties, I aimed to create an organic visual that evokes the workings of life and the chain of thought, rather than staying in the digital realm of expression.
I created this variable poster, according to "Democratic experiment(s)," the theme of this year's awards.
The act of creating something actually involves an infinite number of stakeholders, who pull together and influence each other without being aware of it. The activity of creating "things" through the interaction of people belonging to various layers of regions and communities is compared to the movement of bits in a cellular automaton, and the process of how new things are born from the margins and how people's imagination rises from there is expressed through changes in typography.
Furthermore, while the word "democratic" has the image of everyone coming together and sharing their wisdom, it also has the aspect of how to coexist with people who have completely different opinions. The fusion and collision of the two is expressed by the flickering of adjacent cells, expressing the complex relationships among people with a simple structure.
A variable poster that uses a unique cellular automaton algorithm.
The algorithm, in which a large number of cells laid out in space interact with neighboring cells and change their own state over time, is a simple rule, yet it behaves similarly to the life and death and the mechanisms of society.
I cut out a moment of typography and printed it with inkjet-printer. By deliberately fixing the image on paper with physical-properties, I aimed to create an organic visual that evokes the workings of life and the chain of thought, rather than staying in the digital realm of expression.
I created this variable poster, according to "Democratic experiment(s)," the theme of this year's awards.
The act of creating something actually involves an infinite number of stakeholders, who pull together and influence each other without being aware of it. The activity of creating "things" through the interaction of people belonging to various layers of regions and communities is compared to the movement of bits in a cellular automaton, and the process of how new things are born from the margins and how people's imagination rises from there is expressed through changes in typography.
Furthermore, while the word "democratic" has the image of everyone coming together and sharing their wisdom, it also has the aspect of how to coexist with people who have completely different opinions. The fusion and collision of the two is expressed by the flickering of adjacent cells, expressing the complex relationships among people with a simple structure.
2022 Awards
Total Points: 3
Merit Honor
Credits
Design Firm
SHA inc. / TOKYO
Kitasenju Design / Tokyo
Orange Jellies / TOKYO
777CreativeStrategies / Tokyo
Client / Brand
FabCafe / Tokyo
Loftwork Inc. / Tokyo
Art Director
Kazushige Takebayashi
Natsuki Isa
Chief Technology Officer
Daiki Kanaoka
Creative Director
Sho Hosotani
Natsuki Sagawa
Designer
Natsuki Isa
Kohki Watanabe
Digital Artist
Takayuki Watanabe
Executive Creative Director
Toshiya Fukuda
Photographer
Akihiro Yoshida
Programmer
Junichiro Horikawa
Freelance
1002 inc. / TOKYO
Printing Company
SHOEI INC. / Tokyo
Printing Director
Shunichi Yamashita
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