ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Promotional / Self-Promotion
Annual ID
ADC101_BCD083M
About the Work
ONCE UPON A POUNCE presents an optimistic leap into the new year, encouraging all to seize opportunities in a new world ahead. The paper tiger limbs, dressed in a stunning textural paper stock, features a spin on the gestural stripes of traditional folk tiger toys. These typographic strokes form the Chinese character 虎 when put together. The hand-pleated body of the paper tiger is beautiful not just as a static sculpture, but a kinetic art piece. As it moves, it stretches and warps the character for prosperity “福” — a manifestation of analog variable typography, as well as the sentiment of adaptability in chasing choice and chance.
The ang pow packets also echo the kinetic energy of the pleated body which lends the typography an edgy, explosive quality.
The ang pow packets also echo the kinetic energy of the pleated body which lends the typography an edgy, explosive quality.
2022 Awards
Total Points: 3
Merit Honor
Credits
Design Firm
Fictionist Studio / KUALA LUMPUR
Production Company
Studio OOOZE / Singapore
KPP Antalis / Kuala Lumpur
Creative Director
Joanne Chew
Designer
David Ho
Illustrator
Nina Suraya
Typographer
David Ho
Related Awards
