ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2022 ADC Awards - Brand / Communication Design

NEXT Insurance

Agency COLLINS / New York + NEXT Insurance / Palo Alto

Client NEXT Insurance

Category

Rebranding

Annual ID

ADC101_BCD091M

About the Work

Risk—and finding ways to reduce it—has been a part of business life since ancient times. However, today’s insurance companies caution us that risk must be feared and can only be mitigated with complicated, expensive insurance. The people who founded NEXT Insurance realized that all the red-tape and high-fees of traditional business insurance—along with the loss of time, money, and opportunity they lead to—were as much a negative risk to small businesses as any mishap. This led us to the hope embodied in the line, “Get Going”—a rallying cry that seeks to embolden small businesses to take leaps and seize the right opportunities. We crafted a new story that sees insurance (and risk) as tools to help owners build a better future. Rather than fear, NEXT focuses on opportunities insurance creates. Instead of fixating on price, it speaks about the ways insurance allows your business to do more, grow more and earn more. Visually, we looked back to times when people remained optimistic in the face of cultural and economic turmoil—like the Great Depression and the inflation of the 1970s. This took us to playful styles of depression-era cartoons and 70s underground comics that captured the sincerity and gritty can-do ethos of those eras—creating a world that brings to life the possibilities small business owners see. Paired with a new logotype, typography, a vivid color palette, and a new, matter-of-fact voice, NEXT aims to add substance to these communications that, we hope, will make customers and prospects smile.

2022 Awards

Total Points: 3

Merit Honor

Credits

Agency

COLLINS / New York

Type Foundry

Grilli Type
Sharp Type

Client / Brand

NEXT Insurance / Palo Alto

Copywriter

Tom Elia

Illustrator

Caspar Wain

Design Director

Jump Jirakaweekul

Strategy Director

Allison Solomson

Associate Creative Director (NEXT Insurance)

Daniel Surgeon
Jake Reilly

Associate Producer (NEXT Insurance)

Margot Czeropski

Business Director

Alex Wallace

CMO (NEXT Insurance)

Melanie Chase

CPO (NEXT Insurance)

Effi Fuks-Leichtag

Creative Producer (NEXT Insurance)

Eva Sealove

Designer (NEXT Insurance)

Leena Murdeshwar
Inbal Kurs
Justin Truong

Executive Brand Director (NEXT Insurance)

Raashi Rosenberger

Executive Creative Director (NEXT Insurance)

Spencer Hansen

Head of Brand (NEXT Insurance)

Noa Cohen

Head of PR (NEXT Insurance)

Kerry Ogata

Head of Research (NEXT Insurance)

Suzanne DuFore

In-house Video Editor (NEXT Insurance)

Dori Gorelik

Lead Creative Producer (NEXT Insurance)

Devon Lach

Product Designer (NEXT Insurance)

Aiza Giron
Munimur Ashrafy

Senior Business Manager

Ian Aronson

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