ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Rebranding
Annual ID
ADC101_BCD091M
About the Work
Risk—and finding ways to reduce it—has been a part of business life since ancient times. However, today’s insurance companies caution us that risk must be feared and can only be mitigated with complicated, expensive insurance. The people who founded NEXT Insurance realized that all the red-tape and high-fees of traditional business insurance—along with the loss of time, money, and opportunity they lead to—were as much a negative risk to small businesses as any mishap.
This led us to the hope embodied in the line, “Get Going”—a rallying cry that seeks to embolden small businesses to take leaps and seize the right opportunities. We crafted a new story that sees insurance (and risk) as tools to help owners build a better future. Rather than fear, NEXT focuses on opportunities insurance creates. Instead of fixating on price, it speaks about the ways insurance allows your business to do more, grow more and earn more.
Visually, we looked back to times when people remained optimistic in the face of cultural and economic turmoil—like the Great Depression and the inflation of the 1970s. This took us to playful styles of depression-era cartoons and 70s underground comics that captured the sincerity and gritty can-do ethos of those eras—creating a world that brings to life the possibilities small business owners see. Paired with a new logotype, typography, a vivid color palette, and a new, matter-of-fact voice, NEXT aims to add substance to these communications that, we hope, will make customers and prospects smile.
2022 Awards
Total Points: 3
Merit Honor
Credits
Agency
COLLINS / New York
Type Foundry
Grilli Type
Sharp Type
Client / Brand
NEXT Insurance / Palo Alto
Copywriter
Tom Elia
Illustrator
Caspar Wain
Photographer
Mari Juliano
Maggie Shannon
Design Director
Jump Jirakaweekul
Strategy Director
Allison Solomson
Associate Creative Director (NEXT Insurance)
Daniel Surgeon
Jake Reilly
Associate Producer (NEXT Insurance)
Margot Czeropski
Business Director
Alex Wallace
CMO (NEXT Insurance)
Melanie Chase
CPO (NEXT Insurance)
Effi Fuks-Leichtag
Creative Producer (NEXT Insurance)
Eva Sealove
Designer (NEXT Insurance)
Leena Murdeshwar
Inbal Kurs
Justin Truong
Executive Brand Director (NEXT Insurance)
Raashi Rosenberger
Executive Creative Director (NEXT Insurance)
Spencer Hansen
Head of Brand (NEXT Insurance)
Noa Cohen
Head of PR (NEXT Insurance)
Kerry Ogata
Head of Research (NEXT Insurance)
Suzanne DuFore
In-house Video Editor (NEXT Insurance)
Dori Gorelik
Lead Creative Producer (NEXT Insurance)
Devon Lach
Product Designer (NEXT Insurance)
Aiza Giron
Munimur Ashrafy
Senior Business Manager
Ian Aronson
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