ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2022 ADC Awards - Brand / Communication Design


Agency DENTSU INC. / Tokyo + DENTSU Creative X Inc. / Tokyo

Client Universal Workers


Design for Good / Brand / Communication Design - Series

Annual ID


About the Work

Gunkanjima, also known as "Battleship Island", is a World Heritage site in Nagasaki, Japan. Due to typhoons and the deterioration of concrete, however, it is now on the verge of collapse. The conservation costs hundreds of millions of dollars, and public support is needed. How can we raise people's attention to this problem?
In collaboration with Noguchi Laboratory of the University of Tokyo, we calculated the "life expectancy" of each existing building on Gunkanjima for the first time in the world. Using this data, we created series of graphics composed of beautiful photographies of Gunkanjima buildings and calligraphy of numbers that show how much time is left until their collapse.
We held an exhibition in Gunkanjima Digital Museum in Nagasaki displaying these graphics, and invited stakeholders including government officials and academic researchers. The graphics were widely shared on social media which led to increased awareness of the problem and fundraising for conservation.

2022 Awards

Total Points: 9



Dentsu Inc. / Tokyo

Production Company

Dentsu Creative X Inc. / Tokyo

Art Director

Shotaro Takizawa


Kei Konishi

Chief Creative Officer

Yasuharu Sasaki


Keita Asaoka


Norihiko Okimura


Rie Kawase


Yuri Munakata
Ryo Seki


Ryosuke Harashima


Nana Shimomura

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